AdWords Express has been a super powerful tool we’ve used to get more new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed. On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work. If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my
Honest thought: I love fresh pieces of online advice just as much as the next guy. Especially if they’re about business. Especially if they’re actionable. There’s no rose without a thorn, though, and much of the stuff you can find out there is aimed at folks that already have their systems set in place. For instance, if I have a good working machine for getting freelance design leads then any tip on how to make it more efficient is gold to me! But
Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)? Chances are, not very many, if at all.) So here’s a list of my biggest mistakes I wish I had learned from someone else (hopefully,
Last time I checked, 74% of our new business came from word of mouth referrals. That’s just downright staggering isn’t it? Pretty much three quarters of our clients came from people jibbering on about how awesome we are (or something to that effect, we’ll just go with that to stroke my ego okay?) You do good work, you deliver great results, clients rave about you and you get more great clients. And so continues the blissful cycle of never having
One of the most powerful lessons I’ve ever learned came from my first mentor, my half-brother Steve. I called him complaining about some clients and the crazy revisions they wanted and he said… “You know, dude… When stuff like this happens, there’s really no one to blame. It just means you’re missing a system to deal with it.” And he was right. We’d never outlined any sort of revision process with our clients at that point in time. We never
In my last post I got into the basics of selling the heck out of your design services. That post left off with how to shift the conversation from email to phone. Why? Because on the phone, you’re going to sell more high-ticket items with much greater ease. And low-ticket items are a piece of cake. (All that and more is explained in the last post, here.) Today, I’m going to talk about how to handle your phone calls with
So you’re having yet another 12-hour long work day. Just like yesterday, and with very little hope for tomorrow to be any different. Sounds familiar? What happened? Wasn’t freelancing supposed to be this dream job allowing you to work whenever you want and wherever you want? How did you let this overworking thing happen? This will be something uncommon for a blog author to say, but I really hope that the above resonates with just a small part of you.
If you’ve ever experienced the “joy” of moving* (especially if you’ve accumulated furniture), you know that not only are you learning the ropes in a new community personally, but as a business, nobody knows you. Nobody knows that you volunteered 200+ hours per year in your previous community. Nobody knows you would love to design the local cancer awareness basketball tournament logo. Nobody knows that your posters improved sales at your previous locale’s zoo store by 20%. And that’s a