How to pick the perfect font for print projects

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You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would work really well? Let’s look at some of the subtleties of print typography, and how you can use them to maximum advantage in your design efforts. Looking for the best font faces for branding/logos? Click here. A bit of history…

Which fonts work best for brands & logos? + how to pick the perfect one

fonts for logo design

Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told you that you have to consider many factors — not just whether your chosen typefaces look nice. For your brand to succeed, it must tell a consistent story of what you’re all about. For your brand to

How your font-choice can bring in more clients (or scare them away)

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

Typography tips from 7 top designers

David Airey Typefaces for graphic designers Typography tips for graphic design students Jacob Cass – Just Creative Design Top 5 Typography Resources Brian Hoff – The Design Cubicle 10 Common Typography Mistakes 15 Typography Books To Help You Learn and Love Typography

Justifying your type justification

Right alignment? Left alignment? Full justification? There is always be a debate on which justification (or alignment of text) is best for your design piece. This article will explore the advantages and disadvantages of each of the most popular justification styles: right alignment, left alignment, center alignment, and full justification. Left alignment The most commonly used text alignment style used in design, and in the world generally, is Left alignment. Found in most books, magazines or other “literature”, our eyes