How your font-choice can bring in more clients (or scare them away)

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

Typography tips from 7 top designers

David Airey Typefaces for graphic designers Typography tips for graphic design students Jacob Cass – Just Creative Design Top 5 Typography Resources Brian Hoff – The Design Cubicle 10 Common Typography Mistakes 15 Typography Books To Help You Learn and Love Typography

Justifying your type justification

Right alignment? Left alignment? Full justification? There is always be a debate on which justification (or alignment of text) is best for your design piece. This article will explore the advantages and disadvantages of each of the most popular justification styles: right alignment, left alignment, center alignment, and full justification. Left alignment The most commonly used text alignment style used in design, and in the world generally, is Left alignment. Found in most books, magazines or other “literature”, our eyes