Does your portfolio website have a case of the “no one ever calls me”?

readytowork

On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as Kevin O’Leary from “Shark Tank” would lovingly say, were “cockroaches no one’s ever heard of.” (His words, not mine!) Those websites were sick, and needed a dose of GDB advice stat. So I made a list. A list of the

4 Major mistakes you should never make when designing a website

hands-on-computer

We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

14 Easy ways to protect your website from hackers

security

In 2014, more than 100,000 WordPress sites were targeted in a DDOS attack. This means that these computers were purposefully infected with a Trojan virus, and then used to target an unsuspecting third party. Your information security has never been more important, and when you want to keep your website – and just as importantly, your clients’ websites – safe, be aware of where vulnerabilities exist and what you can do. (Is devoting more time to WordPress the right next step

How to boost your clients’ revenue (and your own) with landing pages

web-duo

Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

Your testimonials are a hidden goldmine if you use them like this.

freelancer-testimonials

Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much

5 Easy tech solutions to sell freelance services from your website

woman-on-phone

We’ve covered a lot of ground at GDB when it comes to working with clients, finding clients, pitching them on your services and then even delivering the results of your work to them effectively. But there’s one more scenario we need to focus on, and that is the moment when a potential client comes to your site looking around to find a way to get a hold of you. So how to convince them to reach out to you effectively? Or better yet,

If you’re “stuck” in print, here’s the easiest way to start getting web design clients

stuck in print? Make switch to web design

I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that print design delivers. At least not yet. But many print-only designers have written into GDB expressing a concern: their clients need websites, and they currently have to go elsewhere to have them made. They’re not sure how to start offering

11 Free must-have WordPress plugins that make client customizations super simple

WordPress plugins

Fellow WordPress designers and developers: Doesn’t it just make your day (week) when you find the handiest new plugin?* Something vetted by someone who has used it before. Something that wraps up a handful of hacked-together plugins into one sweet bundle. Something that will improve your efficiency and speed on at least 3 of your clients’ websites just off the top of your head. *Not sure what all this plugin-talk means for you? Check out this post and this post