An Easy 10-point SEO checklist for your next website project

SEO-checklist-website-design

15 years ago, you could design a great website for your client and not have to worry too much about things like SEO best-practices or the latest Google Search algorithm update. You could simply stuff the your site with keywords and be on the first page of Ask Jeeves. (Or at least that’s what they tell me; 15 years ago I was sneaking cigarettes in-between classes and practicing for my Driver’s Ed exam). To put it simply, times have changed.

Which fonts convert best in web design & are you using them?

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You know what makes up a good website: great color scheme, intuitive navigation, and awesome calls-to-action (among many other things). Since all of these elements are calculated to stand out, it makes sense that they’re important in web design. And they all share one crucial aspect: font selection. The best web fonts are those that make reading easy and quick without drawing attention to themselves. (Display fonts garner notice because that’s their purpose; but even they flounder if they emphasize

Does your portfolio website have a case of the “no one ever calls me”?

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On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as Kevin O’Leary from “Shark Tank” would lovingly say, were “cockroaches no one’s ever heard of.” (His words, not mine!) Those websites were sick, and needed a dose of GDB advice stat. So I made a list. A list of the

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

14 Easy ways to protect your website from hackers

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In 2014, more than 100,000 WordPress sites were targeted in a DDOS attack. This means that these computers were purposefully infected with a Trojan virus, and then used to target an unsuspecting third party. Your information security has never been more important, and when you want to keep your website – and just as importantly, your clients’ websites – safe, be aware of where vulnerabilities exist and what you can do. (Is devoting more time to WordPress the right next step

How to boost your clients’ revenue (and your own) with landing pages

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

Your testimonials are a hidden goldmine if you use them like this.

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much

5 Easy tech solutions to sell freelance services from your website

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We’ve covered a lot of ground at GDB when it comes to working with clients, finding clients, pitching them on your services and then even delivering the results of your work to them effectively. But there’s one more scenario we need to focus on, and that is the moment when a potential client comes to your site looking around to find a way to get a hold of you. So how to convince them to reach out to you effectively? Or better yet,