“All the talent in the world will not help you if no one knows you have it…”
What really makes a good designer?
Ask anyone this question and you will receive numerous answers.
Sure, there are many factors that make you a great designer, but one rule remains the same: People have to know you’re great in order for it to count!
You have to get your name out there.
You have to have a following of individuals who notice your talent, and people have to let everyone know how talented you are.
Publicity plays a huge part in much of your success as a designer. Of course not all publicity is good publicity, but the positive aspects outweigh the negative stigma people have about being popular.
Benefits of increased Publicity
- Increased Awareness of your Design Business
Your company is mentioned on blogs, people comment about you in Forum chats, and Industry publications are whispering your name. More people know about you, and what you offer. The public is becoming aware of your company. You are now first in line when someone is looking for the services you offer.
- Your Expertise in the field increases
The more you are quoted on a particular topic, the more you are looked upon as an expert on your field. When someone is considering their next design project, your name and company will be the first one that comes to mind. More people will respect and trust your judgment on the subject, which will boost your popularity.
- Your profits will increase with the increased Publicity
The more your company’s name is brought up, the more people will inquire about you, and what product and services you offer. Over time, this will make you first choice when it comes to a design project.
Ways to increase awareness of your company
- Showcase your work on Social Media sites and Blogs
People have to see your work in order to know your value. The more your work is seen, the more people will take notice.
- Connect with other designers in the field
Introducing yourself to other designers will open the doors for many opportunities. More people will mention your name as notable. This will increase your credibility in the industry.
- Create and update your website and blog to remain current in the public’s eyes
You have to remain fresh in order for your new found publicity to continue. Not only will this tip keep you current, but search engines will have recent material when someone searches you and your company.
- Become Personable
Become the company that people relate to. Tell your side of the story. Give insight on what clients are looking for. Be honest when you are dealing with certain situations. This will show the public that you care.
- Stay ahead of competition
Always stay up-to-date on current trends in the industry. Connect with different fields to have people outside of the design world talking about your work. The fact that you are taking additional steps to build your business will make more people want to hire you for their next project.
How else do you tell the world about your design business? Let me know by leaving a comment on this post!