If you’re anything like me, you have a lot to do.
Running a design business isn’t easy and there are a million different pieces to your design business. It can be pretty common to let some less-important tasks fall through the cracks.
But you need to give your design business the time it deserves in order to keep growing. Today, I want to let you in on a few ways I manage to give my design business (and this design blog – which is part of my design business) the time they deserve.
I’m going to list a few here and then I’d love to hear what you do to give your design business the time it deserves. I respond to most comments and I’d love to hear your feedback!
Here we go:
Set your priorities
First, it’s important to set your priorities. There are some tasks you absolutely must get done or your design business will die immediately.
Like paying the bills.
If you don’t pay your electric bill, how do you plan to use your computer to run photoshop or dreamweaver? You can’t.
Conversely, there are other tasks that should get done but may not have as strict of deadlines.
Like organizing your desktop. Yeah, I know about your desktop. It’s crammed with all sorts of files, screenshots, Photoshop brushes, and free ebooks, right?
I know. You’ll get to it eventually. But first, pay your bills.
Stay on top of communication
One aspect that could make or break your design business is taking time to communicate with clients, potential clients, and business partners.
About 3 months ago, I hired a designer to help me with a project that I didn’t have time to complete myself. After hiring him, he started to take longer and longer in answering my emails.
Since I’m a designer, I understand how annoying clients can be when they call or email every day, so I let it go for a little while, but soon it was 3 days between emails, 5 days, a week before I heard back about the project’s progress.
Clients or business partners can’t live like that. You have to stay on top of your communication.
Set aside time each day (I do it at 8:00 am and 5:00pm) where you can answer emails and send the ones you need to send.
Not only will setting a schedule help you stay in contact with important people, but it will also help you be more productive during the day.
Take time to work on your business, not just your clients’ business
As a designer, you work hard every day to make sure your clients’ business looks great compared to the competition. But how often do you rejuvenate your own web site, branding, or business card?
Take time to work on your own business too.
I’ve heard of designers who dedicate every Wednesday or one hour each day to building, updating, and maintaining their brand.
Are you giving your design business’ brand the time it deserves?
Your turn to talk
I’ve talked long enough. Now it’s your turn. How do you make sure to give your design business the time it deserves? How do you set priorities, make sure you’re building your business, and avoid losing track of projects or communications with clients?