Steve Jobs, the late co-founder of Apple Computer, was unique among
computer technology innovators in that he was not a man of microchips
nor was he a trained industrial designer. Instead, he was a man of the
people who knew what they wanted – and knew how budding technology, such
as computers, could improve the lives of people around the world.
this understanding of human nature and the human response to technology
that those in both computer science and graphic design often fail to
grasp through their academic training and the application of what
they’ve learned. While Jobs has left us, his insights into design, which
were the core of Apple Computer success, will carry on.
The following are a select few:
MAXIMIZE EVERY MOMENT
When the Macintosh was first being developed, the young Steve Jobs
was incessantly demanding when it came to quickening the boot up time.
Developers and investors alike were at first resistant to the idea that
spending two weeks to shave off one second of start up time was worth
it. Jobs responded by configuring all the individual seconds that would
be wasted over time if they didn’t make it shorter, which added up to
literal lifetimes of productivity gone out the window. The lesson? Make
usability as efficient as possible, to the second, or else you’re
literally just wasting time. Time that could be spent on figuring out how to fund the purchase of a quicker computer and figuring out which are the best credit cards for doing so.
BE APPREHENSIVE ABOUT ADOBE FLASH
Steve Jobs was not a fan of Flash. His feelings worsened as the tech
world moved in the mobile era we find ourselves in today. Jobs felt that
an animation third-party platform had no business in the touchscreen
era. Designers – take this into serious consideration. Mobile traffic is
expected to quadruple by the year 2015. This will almost exclusively be
on touchscreen smartphones. iPhone users will not be able to access
sites with Flash – a lasting legacy of Jobs.
YOUR LOGO IS YOUR LIFE
The Apple logo has mostly stayed the same for almost 30 years. It was
once rainbow, but now it’s sheeny white and gray, and that’s about it.
When Jobs created the NeXT education computer system, he went to great
lengths to ensure that famous graphic designer Paul Rand was the one who
created the logo. The logo is the life of the company: it’s the brand
association people will experience the most often, and it’s essential
that you make it count. What’s most important is making sure it’s a logo
that will last.
CALCULATE FOR COMFORT
Everything Apple did in it’s approach to design came down to the
comfort of the human user. People are absorbed in many stress-filled situations in their lives–relationships, financial situations, and low interest credit card offers. Simplicity at any level can help, and this was one of Jobs’s mantras. Even his infamously unassuming signature
black turtleneck, faded blue jeans, and sneakers he wore at press events
was meant to make consumers more relaxed than they otherwise would if
he were wearing a suit. Design should always be geared towards keeping
the user happy. Unhappy user experience is detrimental to the success of
At Apple, design was everything. That was because to Steve Jobs,
design was everything. But that was only because he knew that to people,
design means everything. Without a satisfying user experience,
technology falls flat. Design exists to ensure that experience is ideal.
Jobs knew it. Do you?