We’ve written a few posts here about making a good first impression with your design clients. But most of what we have written is based on the assumption that you will meet your client in person to make that impression.
What about clients you meet online?
I don’t know about you, but it’s getting to a point where I have more clients that I never meet with face to face, but only in an online setting. Today’s post will cover tips on making a good first impression when meeting your clients online.
Establish a schedule to keep your portfolio updated
Notice this piece of advice isn’t just to “make an online portfolio” or “update your portfolio”. The secret to maintaining an impressive online portfolio is to make a plan on how and when you’ll update your content.
Whether you decide to update every week, every month, or every time your finish a project, you absolutely need to get into a routine.
That way, when clients come to view your work, they always see the latest and the greatest content. Make a plan today!
Maintain a level of professionalism in ALL your social networks
There’s no problem with having a private facebook page where you can rant about your inlaws or coworkers. But NEVER use foul language, complain about clients or projects, or act annoying or irritable via your online networks.
Remember, your potential clients could be (and probably are) reading what you tweet. For all they know, you are what you tweet. Keep it professional and clean.
Make your profiles and web site very personal
Have you ever wondered why social media has grown to such great heights of popularity? It’s because people like connecting with real people.
Make your twitter profile, facebook page, website and more very personal by adding well-written, friendly bios, and including an image of your face. The more people feel like they will be connecting with a real person when they contact you for design work, the more likely they are to call.
Include positive reviews
A great way to give a good first impression online is to offer reviews from previous clients. You can work this out however you’d like.
Include a form on your website, ask past clients to make comments, or (my personal choice) mark unexpected positive tweets about your work as favorites and then link to your favorite page from your web site. (Hat tip to Brian Hoff for that idea.)
How to do you make a solid first impression online?
How do you make a