5 Super Fun (and Easy) Marketing Tips for Your Design Business

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When you decide go freelance you have to do more than just design. You have to run your business. I won’t lie, running a design business can be tough, but it can be a lot of fun too. Now, I’m not just talking about the fun of hearing a client go ‘oooh’ when they see your gorgeous comp. I’m talking about the fun can be had with that little thing called… marketing. When I started off I needed clients desperately, but I hated

Using a media kit to get more freelance business, better referrals, and more publicity

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Traditionally a press kit, or media kit, is a pre-packaged set of promotional materials of a person or company that can be distributed to members of the media for promotional use. As a designer this might seem like something you would be more likely to design for a client than need for yourself. I have to admit it’s not common. In fact, it’s something I’ve never even heard other designers talk about. Since the idea first came to me, I

Why you’re getting responsive design all wrong (and 8 ways to rock mobile)

Young woman using a tablet on the sofa

Remember those silly mobile themes that used to be popular a couple of years ago? You know what I’m talking about… Awful, ain’t it? This is beyond me … why would anyone put such a thing on their site? There’s no branding whatsoever, it’s ugly, and gives you no continuity across various platforms. In other words, if someone visited your site on mobile and then on desktop, they wouldn’t be able to guess it’s the same site. Thankfully, those mobile

How to give yourself a promotion as a freelancer

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Being a freelancer can be exhilarating. You choose your hours, you call the shots and you work for yourself…. or do you? Take a step back for one moment and think about it. Do you really work for yourself? You may not have to punch a clock for anyone but yourself, you may not have to ask someone else for time off, an extended vacation, or even a pay raise (after all, you could raise your rates tomorrow if you

Why you’re designing for the wrong audience (and how to fix it)

designing for wrong audience

Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of a much bigger problem. Designing for the wrong audience. We all want to do work we are proud of. Earning praise from other designers, who might offer a more educated opinion, can be especially affirming. However, if you let that

My top 7 secrets on how I run my (super-successful) design business

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This year marks my eleventh year in business. That’s 11 years of solid practice running a design business and figuring out what works… and what doesn’t. Just the other day I had a client say to me “Geez Bianca, you don’t muck around… I bet you’re the type of woman who wears her underpants on the outside.“  I was laughing so hard at the image in my head, that it took me a couple of seconds to figure out what

When should I start freelancing as a designer and how do I know if I’m ready? Audio interview with Brent Galloway

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Today, we’re joined by freelance designer Brent Galloway in an audio interview. Brent’s a freelancer, a blogger, and is working on some really great new projects, including a new blog for freelancers (details in the audio interview). Here’s just a few things we talk about in this interview: When should I start freelancing as a designer? What holds some designers back from freelancing? Should you go to school before becoming a designer/freelancer? What skills or talents does a person need

15 Workflow tips that took my design business to the next level

[img]Workflow tips for freelancers[img]

As busy freelancers, time is one of your most valuable assets. The more time you can save, the more money you can make. However; you can’t just spend less time on your client work and let the quality suffer, so how do you save time? The key is workflow. The more efficient your workflow the more client work you can get done. By streamlining the entire process, you can be sure that all of your time spent will have huge