4+ Pricing tips that will fast-track your profits and success

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Why did we all become designers? It’s because we love wonderful things like typography, color, imagery, well-organized information, and the almighty grid. None of us are designers because we love to think about pricing. And yet, we must. Pricing is one of those pesky business details that gets between us and the fun parts of design. The thought of it can make us cringe, hesitate and behave in strange, awkward ways. Worst of all, it can make us second guess

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

The 3 most important factors in naming your business

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Naming your business is probably the single most challenging task in creating a business – and career – you love. Despite an internet overflowing with business naming advice and a wealth of creative ability, most of us creative entrepreneurs (myself included – read my naming story here) struggle, fret, cry, lose sleep, and admit utter defeat before finally finding the perfect name…sometimes months or years later. And for many of you, I know you’re still hunting for the perfect name

How to find, hire, and work with a great accountant

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It can be expensive to work with an accountant. Do you really need one? And what, beyond filing your tax return, should you use them for? If you’re serious about growing your business, the right accountant can help you make long-term strategic financial decisions. They can also help with lease negotiations, cash and treasury management, ongoing tax reporting, and financial planning. They can even help you change business structures. How to find an accountant that’s right for you The best

14 Easy ways to protect your website from hackers

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In 2014, more than 100,000 WordPress sites were targeted in a DDOS attack. This means that these computers were purposefully infected with a Trojan virus, and then used to target an unsuspecting third party. Your information security has never been more important, and when you want to keep your website – and just as importantly, your clients’ websites – safe, be aware of where vulnerabilities exist and what you can do. (Is devoting more time to WordPress the right next step

How to find new clients fast using Google Analytics

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But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first. And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a powerful tool get you a ton more clients and make your marketing more efficient. So whether you’re a complete newbie or you’ve been staring blankly at your stats for a while, here’s a simple 3-step process for using Google Analytics to find more

How to compete with big agencies as a freelancer

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)

How to boost your clients’ revenue (and your own) with landing pages

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as