Common website mistakes that are costing you clients

mistakes that cost you clients

I get asked to critique freelancers’ websites fairly often. In general, I find we freelancers tend to make the same basic yet egregious mistakes: We claim to be experts in creating a brand yet our own websites are generic web templates. We advise clients on color schemes and consistency but use 10 fonts and 8 colors ourselves. We constantly pare down clients’ copy but use long, difficult-to-read paragraphs of our own. Most of us could benefit from spending more time

How to keep clients happy while moving houses or offices

How to keep clients happy while moving houses or offices

True story: This last week was the week from technology hell. Why? Because I’m in the middle of moving 1200 miles, so not only have I fought missing cables and NAS storage crashes, I’ve also battled dial-up slow “high speed” internet connections in hotels and even had my IP address blocked from my client’s website due to “suspicious activity”. At one point I was literally frustrated to tears.(No kidding – I curled up with one of my dogs and cried.)

How to invoice projects, get clients to pay, and see results as a freelancer!

abank

Have you ever had trouble getting clients to pay invoices? Have you ever felt anxious, fearful, or “weird” about billing a client for your time? Have you ever had to haggle with a client over an invoice? If so, this is the post for you. (Trust me, you’re not the only one.) Good communication Invoicing projects and getting paid starts out with good communication between you and your client. Don’t be shy about your pricing – but don’t be afraid

The ultimate list of mobile business apps for freelance designers

pocket

Being a freelancer you’re able to work anywhere you choose, and sometimes you can’t always be tied down to your home setup – but with the help of your mobile device(s), you can work virtually anywhere! Whether you’re going on vacation, riding the train, or sitting in a coffee shop – your freelance business doesn’t have to be put on hold. Aside from the regular social media apps almost all of us already have installed (Facebook, Twitter, Instagram, etc.), here

Should designers work for free?

should designers work for free graphic design blender

Freemium. If you’ve never heard of it, it’s a business model (term coined by Chris Anderson in The Long Tail) where you offer part of your services for free and encourage your customers to upgrade to a premium (paid) version. If you use Hulu, Pandora, LinkedIn, or even Dribbble, then you’re familiar with the model. And it may be tempting to consider a freemium model for your design business. After all, you could design a logo or layout a web

The power of side-projects for creative freelancers

power of a side project for freelancers graphic design blender

Late last year I made the effort to set aside time at least once a week to work on side projects. During this time, I have learned and grown so much in my design career just from making the time to start. I think you should consider doing the same! Set aside time to work on your own side projects today! There are many reasons for a self-employed creative to work on a side project. It’s a good way to

Get more out of Dribbble: 55 Freelancers, designers, and entrepreneurs you should follow

dribble designers you should follow graphic design blender

In case you’ve been living under a proverbial rock for the last few years, Dribbble is a website that allows for designers, illustrators, typographers, iconographers, and almost everybody else to show their work and get feedback. There’s only one catch: the “shots” need to be a small size to show only the details, not the whole work. It’s an interesting take on displaying work and facilitates some great discussions. Luckily, there are numerous talented freelancers on Dribbble that can inspire

What if I told you freelancers have no weaknesses?

freelancers have no weaknesses graphic design blender

Your response to this question is more important than you’d think, “what are your weaknesses?” It could possibly cost you that new position or potential client relationship! Answer this silently in your head right now… What are your weaknesses?  • • • I hope you answered wisely, because to your potential employers and clients you shouldn’t have any. And what if I told you that you actually don’t have any weaknesses?… You don’t have any weaknesses Flashback to when I was