I’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is. But does this pricing method work for freelancing as well? Does charging $249 – or $249.99 – instead of $250 bring in more clients? I contacted three highly-respected, veteran designers to get their input. Here’s what each one has to say (PS,
in business tips
A few days ago, I started work on the 2013 design for this blog. It’s my first ever attempt at a seriously responsive site design (about time, I know). PS: You can help me test it before it releases by joining GDB insiders on facebook. And last night, after we ate dinner and I spent some time with the family, I found myself really not wanting to go to sleep. It was the usual time I go to bed. I
in Design Process
If you have a website, you have it for a purpose. No doubt when planning the website the first issue to be tackled was what you hoped to achieve from the website – what would be its purpose. Once the website is created there are empirical ways to measure whether you have reached your aim. We all know that measurement is called…wait for it… the conversion rate. The skinny on conversion rates The conversion rate relates to the number of
Hands down, the most common reason GDB readers haven’t made the change to start freelancing is because they fear the loss of “job security.” And while I’m a huge advocate of having a day job (only if it adds value to your life and lets you pursue your passions in life…remember, don’t hate freelancers with full-time jobs), I have to wonder why job security seems to be such an issue. I mean, think about it for just a sec: Which
I recently watched a short video on David Siteman Garland’s show, The Rise to the Top in which Seth Godin explains the difference between being a freelancer and being an entrepreneur. Here’s what he said (in essence): The freelancer A freelancer is someone who basically trades hours for money. If I spend a certain number of hours designing a web site, for example, I can then send an invoice to my client for x number of hours. Under this definition,
in Client Advice
Do you sometimes find it hard to get along with your clients? Have you ever spent a long time on the phone or in client meetings trying to convince them why a particular decision is a bad one? Have you ever found yourself frustrated when you can’t do what you know is best for your client? Do you hate it when you client has to get their way regardless of the decision being the best one? Well, you’re not alone.
I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a good idea. Won’t that reduce my potential client pool even further?” I know, it sounds like an oxymoron, but narrowing your area of expertise can actually improve your design business and help you find more clients and more highqualityclients. How?
in Client Advice
Over the last few weeks, I’ve been reading How to Win Friends and Influence People. It’s an older book, but one that I’ve wanted/needed to read for a while now and, after reading about 3/4 of it I must say, every entrepreneur, freelancer, or business person in the world should read and live by this book! Seriously, you’ve got to read it. It’s packed with lots of amazing and great information that will open your eyes to how people communicate,