I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a good idea. Won’t that reduce my potential client pool even further?” I know, it sounds like an oxymoron, but narrowing your area of expertise can actually improve your design business and help you find more clients and more highqualityclients. How?
in Client Advice
Over the last few weeks, I’ve been reading How to Win Friends and Influence People. It’s an older book, but one that I’ve wanted/needed to read for a while now and, after reading about 3/4 of it I must say, every entrepreneur, freelancer, or business person in the world should read and live by this book! Seriously, you’ve got to read it. It’s packed with lots of amazing and great information that will open your eyes to how people communicate,
Pretend you’re Saul Bass. You’re one of the most famous designers and filmmakers in history when a young designer approaches you and says, “Mr. Bass, I’m a huge fan of your work and one day I hope to be just like you. Do you have any advice for me?” If you really were Saul Bass, perhaps you’d respond with your most memorable quote, “Symbolize and summarize,” for this aspiring designer. But think about all the many years of study, the
Here’s the most common path I’ve seen creatives take to freelancing: You’re a work-a-holic at a job you hate You decide to make the switch to freelancing You quit your job, set up your “business” and get started Before your know it, you’re working more than you were at your old job Eventually, the fun and passion of running your own freelance business fizzles out and you’re left with exactly what you had before: work-aholism at job you hate. So
You’ve all heard the phrase, “if you try to be good at everything, you’ll be excellent at nothing.” But unless you’re one of the lucky ones, finding your niche can be really difficult. Don’t feel bad if you haven’t found yours yet…it took me over 10 years of designing until I found mine. Here at GDB we talk about how finding your niche (or superniche) can be really beneficial for your business. Whether it’s blogging or design work, you can
It’s time for you to get over the idea that creative professionals have to be poor. I know, I know: the world tells you that in order to be successful doing something you love, you have to take a huge hit on your income. Sure, some very famous artists in history had to die before their work was worth anything. I don’t know about you, but I’d like my work to be worth something while I’m still alive and young
in business tips
I’m a freelancer, so I get it. You need to find new clients. New clients bring in new money to your freelance business. They are the lifeblood of your business. They make it possible for you to pay the bills. …or do they? A big time-waster If your freelance business is anything like mine, there’s a lot to be done and not a lot of time do it in. And that means you don’t have much time for big time-wasters.
I’ve noticed something fascinating recently on a post I wrote a couple weeks ago. In just two weeks, “What your pricing strategy says about you as a freelance designer” has quickly become one of GDB’s most popular posts and has definitely broken blog records in comments with a staggering 114 (and growing) comments in such short time. And as I’ve read all the comments (yes, I read all the comments on my blog), I’ve learned something very intriguing. The spectrum