Which fonts work best for brands & logos? + how to pick the perfect one

fonts for logo design

Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told you that you have to consider many factors — not just whether your chosen typefaces look nice. For your brand to succeed, it must tell a consistent story of what you’re all about. For your brand to

55+ Questions to ask when designing a logo

B

Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

12 Sure-fire ways to be happier as a freelance designer

felicita

I consider myself an incredibly fortunate person. Through a combination of hard work and luck, I am a freelance designer – my dream job. For all of its ups and downs, complications and stressful moments, this is a career that suits my talents and temperament supremely well. And yet – being solely in charge of my own business all the time can take its toll and threaten to deplete me of a very precious commodity which I like to call

The ultimate guide to (finally) starting your own design business

Start a design business

Maybe you’re still only dreaming about starting your own design business. Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit of a boost to take it to the next level. Wherever you are in the process of starting your own design business, this post is for you. (And if you want more than just these 10 tips, check out our favorite

3 Easy ways to turn one-off projects into long-term clients

Mingle

Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project for a moment, and look through a longer lens. Are you doing what it takes to turn one-off clients into long-term, steady income for your business? The key to making this happen? Trust. The best way to build trust and ensure

How to win projects when your prices are higher than everyone else’s

meeting

There’s a common thread amongst all of the products and services I create or am a part of: they’re expensive. Not ridiculously expensive. But when you compare them to the other products and services out there, they’re either priced above-average or very above-average. This goes for our agency when creating websites or branding. And it goes for our agency’s new design-to-code service, Reliable, that serves other agencies and freelancers. In fact, at Reliable, over the past week we’ve had at

4 Sales hacks for getting new clients, winning negotiations, and closing the deal every time

sales hacks for creatives

I get that it’s possible to make good money without ever dealing with clients. But still, I’m going to go out on a limb and guess: you work with clients on an almost-daily basis. And, let’s be honest, clients can be intimidating. Especially at first. Because, as a creative entrepreneur, you may not feel like a natural salesman, negotiator, or closer. You’re an artist. You make amazing, beautiful, functional things. I think David said it best here: “I’m an artist

How I grow my business through networking (from a guy who hates “networking”)

conference

Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and just looked at us with dollar signs in their eyes. However, there would always be one or two legitimate prospects there, and we had to make the most of our interactions with them. At first we made a lot of