Justifying your type justification

Right alignment? Left alignment? Full justification? There is always be a debate on which justification (or alignment of text) is best for your design piece. This article will explore the advantages and disadvantages of each of the most popular justification styles: right alignment, left alignment, center alignment, and full justification. Left alignment The most commonly used text alignment style used in design, and in the world generally, is Left alignment. Found in most books, magazines or other “literature”, our eyes

Three simple secrets to keep your readers coming back

There are millions of articles floating around on the internet about how to increase traffic on your blog.  There seems to be a shortage, however, on the number of high quality, informative posts on how to increase reader retention.  The success of a blog is usually measured by the amount of people who subscribe or freqently come back to the site.  The following are three simple steps that you can follow to increase reader retention on your blog. 1. Make

Dressing your design piece for the occasion

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.”  This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band.  Now picture

Three rungs on the creative ladder of success

Climbing the ladder of success in the creative industry  can be a tricky journey. In February, I visited WONGDOODY, a creative agency in Seattle, Washington where I asked Shaun Moshay, an account director at WONGDOODY, what three attributes I should possess if I wanted have his job some day. More or less, this is what he told me: Rung #1. Demonstrate Writing Skills. Working at a creative agency doesn’t mean just designing or simply brainstorming all day. It involves writing emails, giving

Why failure is a good thing in the creative business

Failure. It’s something we are all afraid of. It can, however, be an effective tool in helping you progress quickly in the creative industry. The following article will teach you why failure is not something you should fear, but something you should cherish. Some clarification Before really diving in, let me make one thing clear: Failure is a good thing as long as you keep trying. Once you let failure overcome you to the point where you quit, then it

25 Attributes employers look for when hiring creative people

Recently I have written a lot of articles about the various creative agencies I visited in Seattle, Washington.  At each agency, I asked the creative professionals which attributes they considered vital for someone in a creative profession. Below is a list of the wide variety of answers I received. 25 Attributes and Abilities all creative professionals should possess. (in no particular order) Weber Shandwick 1.    Be motivated and eager to learn 2.    Be Organized

The ideal creative professional – Are you one?

The ideal creative professional = General Education + Professional Education I recently had the privilege of meeting with Jim Copacino, cofounder of Copacino + Fujikado, a world-class advertising agency in Seattle, Washington.  Upon asking him what attributes he considered to be most important, he said to be equally educated both generally and professionally. Where professional education and general education meet, creatives flourish. This article will teach you what General and Professional Education are and why it is important to get

What professionals look for in a creative portfolio

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day and only liked the work found in one of them. He showed me the portfolio and I asked why it was so much better than the other two. The secret, he said in essence, is to show a complete creative

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