How to Get More New Clients ASAP With Google Adwords Express

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AdWords Express has been a super powerful tool we’ve used to get more new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed. On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work. If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my

Why you should design your next website in one weekend

weekend project

Just about anything worthwhile can be created in one weekend. That was basically the message I got from a recent Fizzle interview with Gumroad founder, Sahil Lavingia. Sahil used to work as a designer at Pinterest and left that gig to start his own venture: Gumroad. Coined as the “PayPal killer,” Gumroad combines extremely simple product sales interface with amazing (and simple) design. So it’s fair to say Sahil knows something about design and business. Gumroad has already been incredibly successful. And

Rocking your first year as a freelance designer (Months 1 & 2)

first-year-of-freelance-design

Honest thought: I love fresh pieces of online advice just as much as the next guy. Especially if they’re about business. Especially if they’re actionable. There’s no rose without a thorn, though, and much of the stuff you can find out there is aimed at folks that already have their systems set in place. For instance, if I have a good working machine for getting freelance design leads then any tip on how to make it more efficient is gold to me! But

Get more clients through social with this small but vital change

social media to find clients

Almost every business out there uses social media. But there’s no doubt some people use it better than others. You’ve probably seen a company with a wildly successful social media post or hundreds and thousands of followers and wondered: “What are they doing that I’m not?” Unlike most traditional forms of media and advertising, which are a one way broadcasts from company to consumer, social media, at its most effective, is a two way conversion. Social media’s true potential is

4 Big freelancing mistakes I’ve made and what to learn from them

stressed-out

Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)? Chances are, not very many, if at all.) So here’s a list of my biggest mistakes I wish I had learned from someone else (hopefully,

Three client-types that are guaranteed to bring tons of business

clients that bring more business

Last time I checked, 74% of our new business came from word of mouth referrals. That’s just downright staggering isn’t it? Pretty much three quarters of our clients came from people jibbering on about how awesome we are (or something to that effect, we’ll just go with that to stroke my ego okay?) You do good work, you deliver great results, clients rave about you and you get more great clients. And so continues the blissful cycle of never having

How we solved almost EVERY problem a freelancer can face

solve every problem a freelance can face

One of the most powerful lessons I’ve ever learned came from my first mentor, my half-brother Steve. I called him complaining about some clients and the crazy revisions they wanted and he said… “You know, dude… When stuff like this happens, there’s really no one to blame. It just means you’re missing a system to deal with it.” And he was right. We’d never outlined any sort of revision process with our clients at that point in time. We never

Why I never design the home page first (and which page I design before anything else)

why i never design the home page first

I’m in the middle of a huge redesign for a web site that gets hundreds of thousands (and sometimes millions) of monthly visits. It’s a big deal. And it’s pretty stressful. But if you’ve ever done any sort of redesign (maybe you’ve redesigned your online portfolio?), you know that it’s also exhilarating. And the best projects seem to be just that: exhilarating, yet exhausting. That’s how I know I’m doing work that matters and work that I love. As I