It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the
in Client Advice, Entrepreneurship, Finding New Clients, Free Advertising, Freelancing, Professionalism
Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your regular paid job. You know you can make a living as a freelance designer, if only you could find the right clients. You’ve set yourself up a new portfolio website. You’ve bought your own software. Your phone is on your
Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we, as web and graphic designers, do our job. Below I would like to offer a few thoughts on how our jobs might change, and then
As a graphic designer, one principle responsibility we have is to convey a message effectively via visual means. The following ads are inspirational in that regard. Few, if any, words are used in most of these advertisements, but the visual imagery speaks volumes. Take a look and let us know what you think by leaving a comment.
in Advertising, Branding and Identity, Creativity, Design Process, Project Management
I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington. He emphasized the importance of “dressing your design for the occasion”. “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.” This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band. Now picture