The biggest myth of graphic and web design

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educate-yourself

I’m not going to beat around the bush, the following is what I believe to be the biggest myth in the graphic and web design industry: “Our job is to design what the client wants.”I know the old adage says “the customer is always right.” While I always strive to make the customer happy and create a design that they are pleased with, I would like to consider the following scenarios: Let’s assume you’re not a designer anymore. Rather, you’re

Anatomy of a massive site redesign

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If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to present to you the new and very much improved Graphic Design Blender. GDB is a place where graphic and web designers come to stay up to date on an ever-changing industry–that of graphic and web design. This article will cover the ins and outs of a massive site redesign. It articulates on more in-depth considerations

7 Tips on presenting logos to a client

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The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

How graphic design can solve problems and save lives

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“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you be more likely to find your terminal if the signs are designed with Helvetica, than if they were designed with Papyrus? Isn’t the only difference that one looks nicer than the other?” This post answers the above questions. Does graphic

Top designers discuss why they blog

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This post contains three great resources to help you understand the importance of blogging as a designer: 1. A list of reasons why all designers should blog. [jump there] 2. Opinions from top designers on why they blog. [jump there] 3. Resources to help you start crafting your first blog or make your current blog better. [jump there] The Story Recently I sat down to lunch with a friend of mine who I hadn’t seen in a while. Rob Johnson

Name that brand: Which top global brands can you identify?

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I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the first 25 of the most valuable brands in the world.  Give it your best shot and leave your guesses in the comments of this post. In a few weeks I will release the answers and you can see how you

Interview with Designer/Blogger Brian Hoff

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I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and what you do. My name is Brian Hoff and I am a graphic designer from Philadelphia. I specialize in identity and logo design, but work

The three “i”s of creating brand awareness

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…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and

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