7 Tips on presenting logos to a client

The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the
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How graphic design can solve problems and save lives

“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you be more likely to find your terminal if the signs are designed with Helvetica, than
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Interview with Designer/Blogger Brian Hoff

I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and
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The three “i”s of creating brand awareness

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step
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