“We” vs “I” – the best pronoun for a freelance business

wevsigraphicdesignblender

If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

Help me name my design business! + tips on naming yours

NamingDesignBusiness

GDB readers, it’s time to name my freelance business, and I really need your help. But first, a little back story: When I got laid off last February after 5 years with the company, I was devastated. I loved my core coworkers. I needed the paycheck. I hated that I had been chosen as the weakest link (which probably isn’t true – I also received the biggest paycheck). I cried. And then… literally the next day I started looking for

Essential Pointers for Naming your Design Business

Bringing in a significant amount of business is all about first impressions. And how you name your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful. If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business:

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