Can you pitch your design business (well) in 15 seconds?

15-seconds-design-pitch-graphic-design-blender

I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a skyscraper downtown. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do before we part ways: Go. What did you tell me? Did you stumble over your words? Did

Untapped resource: attend trade exhibitions to find new design clients

trade-show-graphic-design-blender-client

(A note from Preston:) A little while ago Laura, who wrote this post, approached me with this idea. I thought it was an incredible untapped resource. One I had never realized a designer could profit from. This seems like a great place to find design clients. After reading, let me know if you agree by leaving a comment. As a graphic designer, having a fantastic portfolio may be impressive but nothing will beat potential clients seeing your work in person.

Life-saving customer service tips for freelance designers

customer-service-freelancer-graphic-design-blender

Even with the best of intentions, good customer service can slip down the freelancer’s priority list. Time is often the culprit and when combined with a little procrastination and a healthy measure of freelancing fear, we can soon land with a full inbox. Some of the most important lessons I’ve learned about running my web development business successfully have come from my own experiences as a customer. I recently moved house and I wanted to get my new place professionally

How to handle hard-to-reach design clients

hard-to-reach-clients-graphic-design-blender

A few days ago, I published a post in response to one reader’s question about overcoming fear as a freelancer. The post was such a hit, I decided to tackle another question posed by a designer named Bree. Here’s the request: I would love to see some reviews or tips on how to handle clients who do not respond or provide feedback in a timely manner. Well, Bree, today you’re in luck because I’d like to share with you–and the

Freelancing Fear: What causes it and how to overcome it

freelancing fear

When I relaunched this brand new version of GDB earlier this year, I asked you to submit your ideas for posts you’d like to see over the next 12 months. (Haven’t had a chance to submit your request? Click here to view the original new-year-launch post.) One reader, Carla, posted this request:   Any suggestions about … being afraid? Any suggestions on how to overcome my apprehensive behavior (which is not normal, I am an outgoing, sociable person)?!I have business

How I got tons of new design clients with this small freebie

Free_New_design_clients

A couple years ago, I was stuck – big time. Maybe you’re familiar with it. You’ve been designing for a while, finding clients, fulfilling their needs, rinse and repeat. But my client pool was starting to grow thin (PS – “3 Simple Tips to Keep Your Client Pool Full“) and I was getting worried. No clients = no cash It’s obvious. Without any clients, it’s hard to make money as a designer (unless you work hard at passive income). So

Help me name my design business! + tips on naming yours

help me name my design business

GDB readers, it’s time to name my design business, and I really need your help. But first, a little back story: When I got laid off last February after 5 years with the company, I was devastated. I loved my core coworkers. I needed the paycheck. I hated that I had been chosen as the weakest link (which probably isn’t true – I also received the biggest paycheck). I cried. And then… literally the next day I started looking for

How to get design clients to come to you, instead of chasing them down

get design clients to come to you

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking illegal emailing (spam) or offending them (by saying their site is outdated/ugly)?” (I was paraphrasing. To read the full question, click here.) I thought it