How to get design clients to come to you, instead of chasing them down

pull-marketing

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking
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How some clients rip off designers – and how you can avoid it

The more I work with designers to help them build their design business, the more I realize there is a common trick that clients use to rip off freelance designers. Some of them do it on purpose to get more work for less money, but many clients just don’t know that they’re doing it. And
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Where all the great design clients are hiding (Shh, don't tell anyone)

Have you ever beat your head against a wall after getting off the phone with one of those clients who just really gets on your nerves? You know the kind of client I’m talking about. And we’ve all had them before. In fact, if you’ve ever (like me) found yourself thinking “Where are all the
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Common mistakes designers make with clients – Part 10: Commit to make a change!

This post is part 10 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make
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Common mistakes designers make with clients – Part 6: Not asking for referrals

This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make
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Common mistakes designers make with clients – Part 5: Missing deadlines

This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make
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Common mistakes designers make with clients – Part 4: Working for family

This post is part 4 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Today I’d like to
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Common mistakes designers make with clients – Part 2: Allowing a discount

This post is part 2 of a series. If you’d like to read part 1, please click the link below: Common mistakes designers make with clients – Part 1: Not signing a contract For today’s installment of Common mistakes designers make with clients, I’d like to tackle a controversial one: allowing a discount. I can
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