How to get design clients to come to you, instead of chasing them down

pull-marketing

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking
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Common mistakes designers make with clients – Part 5: Missing deadlines

This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make
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Are you giving your design business the time it deserves?

If you’re anything like me, you have a lot to do. Running a design business isn’t easy and there are a million different pieces to your design business. It can be pretty common to let some less-important tasks fall through the cracks. But you need to give your design business the time it deserves in
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My secret to making steady money as a freelance designer

I share money-making tips here at GDB all the time. They include upselling your design projects, generating passive income, specializing in a particular discipline or skill, and many many more. But there’s one key to making money that I fear I haven’t been very clear about. It’s not that I’m trying to hide anything from
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The Designer's Guide to a Successful Business Website

Every web site has a purpose. And when designing web sites that are meant to generate business and income for a company, it’s especially important to do it well. Today’s post will teach you all about how to design a successful business web site. If you have more to add, I’d love to see your
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The designer's guide to killing distractions and getting more done

A designer’s life nowadays is very hectic. We have to keep up with our clients, our finances, our personal life, our professional life, and generally anything on the internet. Our minds are constantly racing while we try to multi-task everything at once. However, keeping track of all of that will get in the way of
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20 Unique ways freelancers can use business cards to find new design clients

Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them
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The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a
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