Mistake 1 – Trying to include too much One of the classic mistakes many people make when designing their own booklets is including everything about their business. All this succeeds in is creating a piece of literature that is over complicated and difficult for a potential client to follow. Instead, think about one of two key areas of your product or service and make a feature of these, you can still mention more information as a simple bulleted list. Mistake
in Design Process
One of the main draws of the freelance lifestyle these days is the ability to work wherever and whenever you want. Setting up my freelance business has left me with these guidelines for the ideal workspace.
If you have a design blog, I can almost guarantee that at one point or another, you’ve hit a brick wall when it comes to content. After all, producing great content on a daily or weekly basis can be more difficult than it sounds. So today, I would like to offer a useful list of topics you can write about on your design blog. I’m sure I’ll leave some out, so add your suggestions in the comments. 58 topics to
in Client Advice
It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s
Today, we’re excited to debut a new series titled Behind the Design Business. Every now and then, GDB will offer 15 minutes of fame to a growing design business. We ask a series of questions and the responses have been phenomenal. We’ve already learned a lot about running a successful design business, and we know you will too! If you would like to appear in the Behind the Design Business series, submit an application here. Today’s Guest Today’s featured designer
in business tips
“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and
in Design Process
Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.