How to promote a freelance design business: 4 strategies for beginners

promoting your freelance design business graphic design blender

I think most freelancers could agree that finding work is one of the hardest struggles we face – and if you’re just starting out you might not be familiar with how to get your name out there. For you beginners: this is post for you! And for those that have been at it for some time, this is a great reminder for what you could / should be doing to help promote yourself. (In fact, please add to this list

What if I told you freelancers have no weaknesses?

freelancers have no weaknesses graphic design blender

Your response to this question is more important than you’d think, “what are your weaknesses?” It could possibly cost you that new position or potential client relationship! Answer this silently in your head right now… What are your weaknesses?  • • • I hope you answered wisely, because to your potential employers and clients you shouldn’t have any. And what if I told you that you actually don’t have any weaknesses?… You don’t have any weaknesses Flashback to when I was

Don’t make these five big mistakes that turn freelancers into failures

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I recently read this comment from a pessimist in the freelance community: “Freelancing is a joke! There is no money in web design unless you are employed full-time by a company making a salary. Nobody pays real money anymore. They just go to any of the big template shops and pay $60 for a design, or hire some college kid for 100 bucks to build a site.” (If you disagree with this stance, please spread the word on this post

Should freelancers work directly with clients or hire a middle man?

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Some may call it the lazy way to freelance, but I like to think of it as a way to focus your time on the projects instead of looking for them. First off – if you’re unfamiliar with what (or who) a middleman is; it’s a person who arranges and deals between the producer (freelancer) and consumer (the actual client). Think of your middleman client as an ultimate referral: they’re marketing your services for you, and if things go well,

The big secret to getting along with your design clients

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Over the last few weeks, I’ve been reading How to Win Friends and Influence People. It’s an older book, but one that I’ve wanted/needed to read for a while now and, after reading about 3/4 of it I must say, every entrepreneur, freelancer, or business person in the world should read and live by this book! Seriously, you’ve got to read it. It’s packed with lots of amazing and great information that will open your eyes to how people communicate,

Tried to fire my client, it backfired, and somehow our business relationship improved!

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Yes, you’re reading that right. I tried to fire my client, and it backfired – so well, in fact, that our business relationship has improved! So what happened? Let me tell you… Deciding to fire my client Most of you are probably thinking I’m crazy. Turning away someone who wants to pay me for my skills – absurd (or is it?)! Truly, though, I had had enough. The project was WAY behind schedule, the client changed her mind on overall

Untapped resource: attend trade exhibitions to find new design clients

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(A note from Preston:) A little while ago Laura, who wrote this post, approached me with this idea. I thought it was an incredible untapped resource. One I had never realized a designer could profit from. This seems like a great place to find design clients. After reading, let me know if you agree by leaving a comment. As a graphic designer, having a fantastic portfolio may be impressive but nothing will beat potential clients seeing your work in person.

Life-saving customer service tips for freelance designers

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Even with the best of intentions, good customer service can slip down the freelancer’s priority list. Time is often the culprit and when combined with a little procrastination and a healthy measure of freelancing fear, we can soon land with a full inbox. Some of the most important lessons I’ve learned about running my web development business successfully have come from my own experiences as a customer. I recently moved house and I wanted to get my new place professionally