Design vs. Goliath: How freelance designers can compete with large design firms

Hey freelance designers: just because you’re a one-person show doesn’t mean you don’t deserve to find high-caliber, high-paying clients. Ignore the myth that you can’t compete with what a large design firm has to offer. You have things they can’t offer. This post is all about leveraging your strengths in order to compete with large
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The truth about what clients look for in a designer

Have you ever wondered what makes a client choose one designer over another? Well, wonder no more, my friends. Today, I’d like to tell you the truth about what clients look for in a designer. The myths First, it’s important we understand a few of the myths that designers have come to believe about being
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58 Topics to write about on your design blog

If you have a design blog, I can almost guarantee that at one point or another, you’ve hit a brick wall when it comes to content. After all, producing great content on a daily or weekly basis can be more difficult than it sounds. So today, I would like to offer a useful list of
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Master your elevator pitch and win more design clients

A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is
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How to make a killer first impression when meeting your design clients online

We’ve written a few posts here about making a good first impression with your design clients. But most of what we have written is based on the assumption that you will meet your client in person to make that impression. What about clients you meet online? I don’t know about you, but it’s getting to
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How to bring in more design clients without dropping your prices

It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving
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How many design revisions do your clients get?

One of my favorite pieces of design business advice comes from talented and successful designer, Christ Spooner. You can read about his advice (and some of mine) in detail by skimming through “Avoid Design Burnout by Limiting Client Revisions” but here’s the basic idea: On Chris’s request for proposal page he includes the following phrase:
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How to steal design business from your competitors

“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something
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