How to turn one-time clients into core fans of your design business

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Have you ever been found in this frequent freelance design situation?: You work hard to find a client, you make a pitch to them, sign a contract, complete a project, get paid, and never see them again. Granted, with some clients (the ridiculous kind) it’s better to never have to deal with them again. But there are plenty of cases where a one-time client simply fizzles out and you never see them again. Chances are, they’ll need design work done

Finding your design niche: 70 ideas to get you started

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There’s a continuous debate in the design community (that I don’t plan on diving into today. If you’re interested, read here.) about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we give you 70 ideas to get your creative juices flowing. This list of possible design niches will jumpstart your creativity and help you decide where

Overwhelmed Designers, Lighten Your Workload by Outsourcing

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Outsourcing has negative connotations (at least here in the states). Whenever you mention outsourcing you immediately get comments like “Why would you send jobs overseas just to save a few dollars?” or “That’s the real problem with the global economy today!”. To those of you who are about to read this post on outsourcing and leave a similar comment, I have just one word: Relax. Whether or not I think first-world countries should send jobs to third-world countries is irrelevant,

Mastering the art of the follow-up: tips for freelance designers

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Have you ever pitched to a potential client or perhaps responded to a request for proposal and then never heard back from anyone on the project? If you don’t hear back from a potential client, it might have been your fault, not theirs. Mastering the art of the follow-up is a difficult thing. But with the tips you’ll find below, you’ll be landing new jobs and finding new clients left and right. Assuming you did great in the interview, submitted

10 Attributes of successful freelance designers

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Diligence A freelance designer has to be diligent. After all, you’re working hard not only to design great pieces, but to find new clients, bill current clients, follow up with old clients, file taxes, market your business, and more. If you’re not diligent, you’ll never make it as a freelance designer. Patience Being successful as a freelance designer is all about being patient. When your client won’t stop calling you on the weekend, when you can’t seem to find new

13 Tips on Designing Awesome Stickers That Sell More Products

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Whether you’re attempting to sell your own products or trying to help your clients sell their products by offering great design, learning how to design a sticker that will make products fly of the shelf is a vital skill for any designer/marketer. There are a couple of things you should consider before attempting to design your own stickers. For instance, do you even know how to design a sticker? It’s a very important place to begin and though it seems

Freelancing: Using your own name vs. Creating a business name

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A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I would like to explore each side. Using your own name One option that a lot of freelance designers take is to use their own name

How to build a rockstar design business without going broke

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Starting a business is no easy task. It takes time, effort, and (a lot of times) a whole heap of money. But there are lots of designers who have built a rockstar design business without spending their life savings away. And you can too. This article will offer a few money-saving techniques that will help you build your design business without going broke. If you have more to add to this short list, take a second and leave a comment.

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