A “done-for-you” direct mail letter to get new, local clients!

mailbox

I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative

Are client emails binding contracts?

Email Clients

A couple weeks ago, Karol wrote a great post about not getting cheated by your design clients. In that post, we recommended (as we always do) that you have a signed contract with most of your clients. But in the comments on that post, we had a fascinating question posted by GDB reader Ranjit that said this: Would emails and all other correspondence between client and designer not act as some sort of contract? I found Ranjit’s question extremely important

What to do if a client threatens you with a “bad review”

Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we

What if I told you freelancers have no weaknesses?

freelancers have no weaknesses graphic design blender

Your response to this question is more important than you’d think, “what are your weaknesses?” It could possibly cost you that new position or potential client relationship! Answer this silently in your head right now… What are your weaknesses?  • • • I hope you answered wisely, because to your potential employers and clients you shouldn’t have any. And what if I told you that you actually don’t have any weaknesses?… You don’t have any weaknesses Flashback to when I was

Common mistakes designers make with clients – Part 5: Missing deadlines

This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make with clients – Part 4: Working for family There are a small number of things you can do that will completely ruin your relationship with

Common mistakes designers make with clients – Part 3: Burning bridges

This post is part 3 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount For today’s addition to the Common mistakes designers make series, I’d like to discuss one that I had a personal experience with recently. In case you didn’t know, recently I got an office job. I still freelance design on the

How to keep your first design gig from spiraling out of control

So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also be a lot of things you never thought about. Here’s how to keep your first design gig from spiraling out of control: (PS. I’d love

11 personalities traits of a good freelance mentor

On Monday, we discussed the importance of finding a freelance mentor; someone who can help you and guide you as you build your design business. But how do you find a good mentor? Sure, there are plenty of people out there who are willing to help you for a fee. Their intentions are probably mostly good. But how do you know if you’re getting a great mentor at a good price instead of just a money-hungry businessman? Here are 8