How long should a designer fight a client about a poor design decision?

If you’ve been designing for long, you’ve experienced a scenario like I am going through right now: You’ve met with your client, discussed the details of the project, signed a contract, and made some major progress on your project. Now, significantly through your process, your client hits you with a request that just makes your teeth hurt. It’s one of those requests that goes against everything you’ve ever learned about good design. Whether it’s auto-starting music on their web site,

Design vs. Goliath: How freelance designers can compete with large design firms

Hey freelance designers: just because you’re a one-person show doesn’t mean you don’t deserve to find high-caliber, high-paying clients. Ignore the myth that you can’t compete with what a large design firm has to offer. You have things they can’t offer. This post is all about leveraging your strengths in order to compete with large design firms. We’ll explore a few advantages you have as a freelancer today and I’d love to hear your thoughts in the comments section. Compete

58 Topics to write about on your design blog

58 Topics to write about on your design blog

If you have a design blog, I can almost guarantee that at one point or another, you’ve had a hard time knowing what to write about on your design blog. After all, producing great content on a daily or weekly basis can be more difficult than it sounds. So today, I would like to offer a useful list of topics you can write about on your design blog. I’m sure I’ll leave some out, so add your suggestions in the comments.

Master your elevator pitch and win more design clients

A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is called an elevator pitch. If you’re unfamiliar with the idea, here’s where it basically comes from: Imagine you were on vacation or downtown and you

How to bring in more design clients without dropping your prices

It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s

How many design revisions do your clients get?

One of my favorite pieces of design business advice comes from talented and successful designer, Christ Spooner. You can read about his advice (and some of mine) in detail by skimming through “Avoid Design Burnout by Limiting Client Revisions” but here’s the basic idea: On Chris’s request for proposal page he includes the following phrase: Don’t ask how many revisions are included in the cost This is my most hated phrase in the design industry. A Common Problem Frankly, this

How to steal design business from your competitors

“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and

5 Solid Strategies to Keep Freelance Work Rolling In

In the past few years, I’ve noted a significant increase in the number of job postings for freelance graphic designers. While it doesn’t surprise me, as I keep on top of job trends in many professions, I thought it would be useful to see what labor gurus – i.e., Bureau of Labor researchers – say about graphic design as a career. The most recent Bureau of Labor Statistics (BLS) Occupational Outlook Handbook says that between 2008 and 2018, employment for