3 Essential Elements of a Client-Grabbing Design Website

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So you have a web site set up for your design business. It features your amazing portfolio, has a sleek, snazzy design to it, and a beautifully put-together contact form. The only problem is… the contact form rarely, if ever, gets used. Your bounce rate is higher than a super-inflated basketball. And it’s just not doing the one thing it needs to: Bringing you more business. This article will help get you on track to having a web site that

What’s really keeping you from freelancing?

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I‘ve been there before. You wake up every morning, dreading the day ahead of you. You drag yourself into work, find a pile of sticky notes on your desk, make it through lunch, and work through the afternoon looking at the clock every 30 minutes. Every day on the drive home you think to yourself, “Man, I should really quit and just start my own business”. While I am a big fan of a steady job, sometimes freelancing can be

11 ways to grow your design business in less than an hour

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Whether you are working as a freelance designer, in a design firm, or otherwise, it’s important to be able to help your design business grow on a regular basis. But let’s face it, marketing your design business frequently becomes the “project you’ll get to when you have time”. Since no one is directly paying you for the time you spend building your business, it often gets pushed aside. This article covers 11 simple tips that can build your design business

A creative Post-It Note approach to managing design projects

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Imagine you just landed a dream project from a dream client (you know, the one that says money is no object, pays all up front, and if you ask for something, well, you won’t need to ask for something, it’ll be there already!), and you’re just about to get going, when, all of a sudden, you realise that you need to make sure you do the work right to keep the dream client coming back. So you spend a bit

How to keep design clients coming back for more

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A little while ago, Graphic Design Blender explored the phenomena of clients returning after a serious lapse in time. The article brought up various circumstances and offered solid advice that everyone should take into consideration. But what about those designers who rely on return clients in order to stay in business? How do you keep them coming back and how do you keep all parties involved satisfied? A little background Along with my freelance business, I work at Fox Chase

3 reasons to think twice before offering free design services

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Starting out as a new designer, many are tempted to offer their services for free in order to branch out and develop an audience for your work. However, with the Freemium notion, comes the adverse reaction to offering your services for free. I have been a designer for quite sometime and I have seen both sides to the free services concept. I decided to share with you some of the negative impacts associated with offering free design services upfront. 1.

Getting paid: A designer’s two-minute guide to invoicing

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Many freelancer designers seem to shy away or delay the process of invoicing a client after a project is completed. Somehow this same notion is shared by the client when it comes to paying-they shy away from it. Admittedly, invoicing is no easy task, especially when it comes to collecting a late payment, but it’s time for designers everywhere to be more bold in requesting payment for their work completed. We all have had invoices that were either ignored or

As a designer, your network affects your net worth

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In a perfect world, clients would just find us and we wouldn’t have to do anything except turn in a beautifully-designed project, collect the accolades, and see our client lists grow. Unfortunately, even for top-quality professionals, achieving steady client growth is sometimes the most difficult. I was fortunate to launch my design firm coming out of a large firm,having worked on some large campaigns. But while my design credentials and background were strong, I had considerably less experience in developing