55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

4 Big freelancing mistakes I’ve made and what to learn from them

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Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)? Chances are, not very many, if at all.) So here’s a list of my biggest mistakes I wish I had learned from someone else (hopefully,

Don’t make these five big mistakes that turn freelancers into failures

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I recently read this comment from a pessimist in the freelance community: “Freelancing is a joke! There is no money in web design unless you are employed full-time by a company making a salary. Nobody pays real money anymore. They just go to any of the big template shops and pay $60 for a design, or hire some college kid for 100 bucks to build a site.” (If you disagree with this stance, please spread the word on this post

The big secret to getting along with your design clients

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Over the last few weeks, I’ve been reading How to Win Friends and Influence People. It’s an older book, but one that I’ve wanted/needed to read for a while now and, after reading about 3/4 of it I must say, every entrepreneur, freelancer, or business person in the world should read and live by this book! Seriously, you’ve got to read it. It’s packed with lots of amazing and great information that will open your eyes to how people communicate,

Tried to fire my client, it backfired, and somehow our business relationship improved!

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Yes, you’re reading that right. I tried to fire my client, and it backfired – so well, in fact, that our business relationship has improved! So what happened? Let me tell you… Deciding to fire my client Most of you are probably thinking I’m crazy. Turning away someone who wants to pay me for my skills – absurd (or is it?)! Truly, though, I had had enough. The project was WAY behind schedule, the client changed her mind on overall

Build a gigantic client base from scratch

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I was recently in a lunch meeting with an entrepreneur who lives near me. We had become acquainted through some random business opportunity and, both being, internet marketers, we started to hit it off immediately. He launched his own business around 2 years ago and has been quite successful. One accomplishment I couldn’t help but noting is that he works with some of the biggest brands our community has to offer. Brands that, if you’re from the U.S., you’ll recognize

My design client “hates” my first proof. Now what?

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True story: I was on the phone going over some proofs with a new client just last week and he starts the conversation by saying, “I hate it.” Those are pretty harsh words to swallow for any designer, especially coming from a client I don’t know very well. Part of me appreciated his honesty (so we could go about making something he does like), and part of me was, well, a little crushed…and scared I’d just lost a client. My

Can you pitch your design business (well) in 15 seconds?

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I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a skyscraper downtown. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do before we part ways: Go. What did you tell me? Did you stumble over your words? Did