Specialization: a designer’s key to success in the future

I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of

Will the iPad change the way you design?

Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we, as web and graphic designers, do our job. Below I would like to offer a few thoughts on how our jobs might change, and then

Sending a clear message in logo design

Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.” In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause

Time management tips for designers

Whether you work in a corporate office, small production house, or as a freelance designer, chances are you have a lot to do. As designers, we many times have multiple projects to work on, clients to find, bills to manage, research to do, meetings to go to, and more. If we aren’t careful, time can get away from us and we can find ourselves not accomplishing all that we hope to during the day. This article is a collection of

Impressive Design Time Lapse Videos

Web site design time lapse by Tim Potter Web Design Time Lapse by Xif.com Web Site Redesign Time Lapse by SKDC.com T-Shirt Design Time Lapse by David Lozeau Logo Design Time Lapse by MMagic.net Page Layout Time Lapse Video Title Animation Time Lapse from wmc-ap.org Choosing a Typeface Time Lapse by Brian Hoff MacWorld Magazine Cover Design Time Lapse by peterbelanger.com

8 ways web design is changing the graphic design industry

In the last ten or more years, web design has become one of the most prevalent design professions and skills in the world. It’s nearly impossible to be hired as a new graphic designer these days without having some sort of background in web design. Dare I say, the world will one day reach the point where print design is being influenced more by web design than the other way around. Web design techniques are turning traditional print design on

How to make more money as a freelance designer

I love to do design work. I always have. But let’s be honest–I also have bills to pay. Chances are, so do you. But many times as freelance designers we fail to take advantage of the small opportunities to make a little more money. We undervalue our potential and cheat ourselves out of what we possibly deserve as high-quality service providers. Granted, you may not feel like your design is up-to-par enough to take advantage of each suggestion mentioned here,

6 Graphic Design Predictions made in 1998

I was recently reading an issue of Critique Magazine from 1998 and I found an interesting article titled: “6 Predictions for the Millenium”. The article refers to six predictions that Marty Neumeier (the author of the article and current president of Neutron LLC, a San Francisco based firm specializing in brand collaboration) considered would occur as we transitioned from the 1900′s to the 2000′s. No, he doesn’t talk about computers crashing or Y2K destroying the world, but he does make

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