Do you have that one client (okay, maybe three?!) that’s habitually totally unorganized and needing something big last week? The one that asks for an entire PowerPoint presentation for tomorrow’s 8am meeting? (Just 20 slides, I swear! 85 slides later…) Or that calls on Friday at 4:30pm to request a “quick” icon set for Monday morning’s software upgrade? I’m talking about the client that always exhibits this behavior, not the client with one rare instance when they dropped the ball.
A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we