Defining success as a designer

Hey fellow designers, are you successful? For some designers, answering this question doesn’t take a second thought. But for others, it’s difficult to define whether or not you consider yourself to be a successful designer. And much of what determines whether or not you feel successful, depends on how you define success. Do you define success by how much money you make from your design projects? How about by the number of clients you have? Is your success based on

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

Elements of an awesome facebook page for your design business

Anyone who owns a business, from freelancers to top CEOs, knows that they need to be on facebook. You know you need to establish a successful presence on facebook for your design business. What a lot of people don’t understand is why and how. After all, it’s not enough to just “be on facebook” anymore, you’ve got to work hard to use facebook as a primary facet in your marketing strategy. Whether you are a freelance designer just starting out,

Client famine: how designers can keep food on the table year-round

The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with times of client famine where, regardless of the work you put into your business, people just aren’t hiring you. It’s been my experience, for example,

How to write blog posts that designers actually want to read

In the relatively short amount of time I have been blogging about design, I have been asked some version of the following question multiple times:   “What are the best kinds of design articles to write?” I can understand the motivation behind the question. The more designers read your blog posts, the more influence you have in the design community, and the closer you get to achieving whatever goals you have for your design blog and design business. Whether you

Is your design blog hurting your design business?

Whether you are part of a design firm or an independent freelance designer, chances are you blog about design. The design community is enormous and (dare I say) millions of designers share their thoughts online every week. But have you ever paused to consider whether your design blog is helping or hurting your design business? This article will focus on the pro’s and con’s of managing a design blog: ways it might help or hurt your design business. Ways a