A “done-for-you” direct mail letter to get new, local clients!

mailbox

I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy
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No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

plant

Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe
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How To Master Your Cash Flow In Under 60 Minutes Per Day

free-above-city

Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. Grrrrrrrr How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can
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4 Glaring signs you need to take the freelance leap

Grab your parachute!

I don’t think I chose the freelance life, I think the freelance life chose me. While other kids were playing little league, I was trying to build a two story colonial house for my teddy bears out of logs, complete with shutters. That never really panned out so well (lack of nails maybe?!), but it
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How to stay motivated when solo business has got you in a rut

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Ever have one of those days (weeks?) where you just can’t seem to get yourself motivated? And I mean REALLY unmotivated, like nothing — not even dusting to avoid work — can tear you away from putting off life in general. Maybe it feels like there’s such a mountain of work ahead of you (house
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The two biggest differences between university and freelancing and how to succeed in the transition

wheeee!

Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills
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4 Big freelancing mistakes I’ve made and what to learn from them

stressed-out

Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)?
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Understanding freelancing insurance + do you need it?

freelancing insurance graphic design blender

The Freelancer’s Union recently announced the ability for members to purchase liability insurance. But as freelance designers, do we really need it? Truthfully, when I read the “hey, we’re now offering liability insurance” email, I wondered what, exactly, that entails. According to their website, there are three main types NOTE: I am not a lawyer,
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