Finding your design niche: 70 ideas to get you started

There’s a continuous debate in the design community (that I don’t plan on diving into today. If you’re interested, read here.) about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we
Keep reading

Overwhelmed Designers, Lighten Your Workload by Outsourcing

Outsourcing has negative connotations (at least here in the states). Whenever you mention outsourcing you immediately get comments like “Why would you send jobs overseas just to save a few dollars?” or “That’s the real problem with the global economy today!”. To those of you who are about to read this post on outsourcing and
Keep reading

10 Tips for Starting Your Own Design Business

Design businesses appear to be easy to start until it’s time to find clients. Networking groups can be a source of clients, but the quality of work will retain customers over time. Every person who wishes to start a design business will not be successful just for having the idea. Take the time to work
Keep reading

10 Attributes of successful freelance designers

Diligence A freelance designer has to be diligent. After all, you’re working hard not only to design great pieces, but to find new clients, bill current clients, follow up with old clients, file taxes, market your business, and more. If you’re not diligent, you’ll never make it as a freelance designer. Patience Being successful as
Keep reading

Stop throwing your design profits down the toilet

Running a design business is hard. And sometimes it can be pretty touch on your pocketbook. But there are some pretty common ways we all throw our profits down the toilet. Today, I’ll mention a few and attempt to help you avoid them. After you read through the list, let me know which ones you
Keep reading

5 Terrible Time-wasters All Designers Fall Prey To

If there’s anything you probably don’t have enough of as a designer, it’s time. There’s always something to tweak, something to create from scratch, clients to call, tutorials to learn, blogs to read or personal projects to explore. But there are always time-wasters that all designers fall prey to. Have you ever gotten sucked into
Keep reading

13 Tips on Designing Awesome Stickers That Sell More Products

Whether you’re attempting to sell your own products or trying to help your clients sell their products by offering great design, learning how to design a sticker that will make products fly of the shelf is a vital skill for any designer/marketer. There are a couple of things you should consider before attempting to design
Keep reading

Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I
Keep reading