Creative ways to promote your design business with little or no budget

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On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

Creating a Healthy Work-Life Balance as a Freelance Designer

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Recently I was in on a roundtable discussion with a bunch of freelancers and we were talking about some of the similar problems we all face. One topic that kept coming up was that many freelancers have a hard time creating a healthy work/life balance. This is a problem many business owners in general have. Your business is yours and as the owner you feel that ultimately the success or failure of the entire business is on your shoulders. This

How To Get More Design Clients with an Effective Marketing Message

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Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Elements of an awesome facebook page for your design business

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Anyone who owns a business, from freelancers to top CEOs, knows that they need to be on facebook. You know you need to establish a successful presence on facebook for your design business. What a lot of people don’t understand is why and how. After all, it’s not enough to just “be on facebook” anymore, you’ve got to work hard to use facebook as a primary facet in your marketing strategy. Whether you are a freelance designer just starting out,

GDB Mail Bag: Registering a business, Design contracts, and Copyright

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The GDB Mail Bag is a new feature I’m adding to the site here at GraphicDesignBlender.com. Each week I seem to get more and more emails from readers with questions about their design business. I love interacting with others and helping them succeed as designers! I’ve learned that if one person has a question about something, it’s likely other people do as well, so I’m featuring a few of the best questions here at the GDB Mail Bag. Also, take

Client famine: how designers can keep food on the table year-round

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The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with times of client famine where, regardless of the work you put into your business, people just aren’t hiring you. It’s been my experience, for example,

Keeping clients motivated throughout the design process

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Meeting with a client for the first time is invigorating. Both you and they are excited about moving forward with a new project that will help reach business goals. You set milestones together and work toward accomplishing the goals you have set, but sometimes clients tend to burn-out at some stage throughout the process. They go from wanting the “best work” to “whatever works within the time frame” or even adopt the attitude of “we can’t afford to do it

Write amazing design project proposals and get more clients

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Drafting up a design project proposal can be extremely scary. For freelance designers, every time you submit a proposal, it’s like applying for a job. Proposals determine whether clients choose to hire you, and clients are the life-blood of your design business. In essence, your entire success or failure as a designer depends on how well you can sell yourself or your services. This article will teach you ins and outs of a successful design project proposal, and how to