Build a gigantic client base from scratch

gigantic client base graphic design blender

I was recently in a lunch meeting with an entrepreneur who lives near me. We had become acquainted through some random business opportunity and, both being, internet marketers, we started to hit it off immediately. He launched his own business around 2 years ago and has been quite successful. One accomplishment I couldn’t help but noting is that he works with some of the biggest brands our community has to offer. Brands that, if you’re from the U.S., you’ll recognize

Can you pitch your design business (well) in 15 seconds?

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I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a skyscraper downtown. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do before we part ways: Go. What did you tell me? Did you stumble over your words? Did

Untapped resource: attend trade exhibitions to find new design clients

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(A note from Preston:) A little while ago Laura, who wrote this post, approached me with this idea. I thought it was an incredible untapped resource. One I had never realized a designer could profit from. This seems like a great place to find design clients. After reading, let me know if you agree by leaving a comment. As a graphic designer, having a fantastic portfolio may be impressive but nothing will beat potential clients seeing your work in person.

8 tips for freelancing from home without ignoring your kids

freelance-without-ignoring-kids-graphic-design-blender

Today is an unusual day for me. I’m working from home. As many of you know, I’m not a full-time always-work-from-home freelance designer. I have a full time job too. (Don’t hate me, remember?) But today, I’m working from home. All day. It’s bringing back some memories of when I first started freelancing and I spent the entire day working from home. And being home with my wonderful wife and adorable baby boy reminded me of a question posted as

How to handle hard-to-reach design clients

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A few days ago, I published a post in response to one reader’s question about overcoming fear as a freelancer. The post was such a hit, I decided to tackle another question posed by a designer named Bree. Here’s the request: I would love to see some reviews or tips on how to handle clients who do not respond or provide feedback in a timely manner. Well, Bree, today you’re in luck because I’d like to share with you–and the

How I got tons of new design clients with this small freebie

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A couple years ago, I was stuck – big time. Maybe you’re familiar with it. You’ve been designing for a while, finding clients, fulfilling their needs, rinse and repeat. But my client pool was starting to grow thin (PS – “3 Simple Tips to Keep Your Client Pool Full“) and I was getting worried. No clients = no cash It’s obvious. Without any clients, it’s hard to make money as a designer (unless you work hard at passive income). So

Stop posting lame client testimonials

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You’ve just finished a project with your client. They love the work you’ve done for them. The design is perfect. The price is right. And the moment couldn’t be more perfect. So you pop the question: “Can I get a testimonial from you?” When they say “yes,” you get all excited and can’t wait to post a new positive testimonial on your web site or portfolio. But a few weeks later when your client gets around to sending a testimonial

Why designers are terrible at communicating with clients (and how to fix it)

Viewing in an email or RSS? Watch the video here. Just admit it, there’s been one time or another that you’ve been terrible at communicating with your design clients. I know there have been times when communication between us is outrageously horrific. An ephiphany But recently, I realized what the big problem is. The insight came while reading a book titled Made to Stick (which recently made my top-six business books you should read in 2012 list). The problem? Something