SEO 101 for designers

Search engine ranking affects the amount of traffic coming to a website in a big way. Rarely do users go past the second page of search engines when searching for something. Therefore, it is important to have your website on the first two pages for you to get any substantial traffic. There are a number of things that may be making your website to rank poorly. These can include both on-page and off-page search engine optimization factors. On-page factors refer

How to keep your design clients happy without losing your mind

Keeping all your design clients happy and be a daunting task. If you’ve ever lost your mind trying to keep all of your clients happy, keep reading for a few tips on keeping everyone happy without losing your marbles. Making clients happy is hard. After all, clients are way to needy, picky, irritable, and all-around annoying. Right? I beg to differ. Actually, I disagree whole-heartedly. There seems to be a lot of complaining in the design community about clients who

How to turn one-time clients into core fans of your design business

Have you ever been found in this frequent freelance design situation?: You work hard to find a client, you make a pitch to them, sign a contract, complete a project, get paid, and never see them again. Granted, with some clients (the ridiculous kind) it’s better to never have to deal with them again. But there are plenty of cases where a one-time client simply fizzles out and you never see them again. Chances are, they’ll need design work done

Finding your design niche: 70 ideas to get you started

There’s a continuous debate in the design community (that I don’t plan on diving into today. If you’re interested, read here.) about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we give you 70 ideas to get your creative juices flowing. This list of possible design niches will jumpstart your creativity and help you decide where

10 Tips for Starting Your Own Design Business

Design businesses appear to be easy to start until it’s time to find clients. Networking groups can be a source of clients, but the quality of work will retain customers over time. Every person who wishes to start a design business will not be successful just for having the idea. Take the time to work through these ten tips to make a good decision prior to starting a design business of your own. 1. Evaluate your personality Some people are

Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I would like to explore each side. Using your own name One option that a lot of freelance designers take is to use their own name

How to deal with clients who micromanage

Since GDB is a blog that helps designers build a successful business, I like to keep my eye out for common problems that designers face as they try to be successful in the business world. As I read forums, answer emails, and (I’ll admit it) even glance through few scenarios on Clients from Hell, there seems to be a client-relationship issue that keeps coming up again and again: Micromanagement. Micromanagement is when a client wants to have his hand in

How to impress design clients and get more business

Whether you are a freelance designer or work at a design agency, there are almost always two important goals at the forefront of your mind: Impress your current clients & bring in more business. If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly related to one another. Because a happy client is a chatty client. They tell their business partners or friends about the great work you do

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