How many design revisions do your clients get?

One of my favorite pieces of design business advice comes from talented and successful designer, Christ Spooner. You can read about his advice (and some of mine) in detail by skimming through “Avoid Design Burnout by Limiting Client Revisions” but here’s the basic idea: On Chris’s request for proposal page he includes the following phrase: Don’t ask how many revisions are included in the cost This is my most hated phrase in the design industry. A Common Problem Frankly, this

How to steal design business from your competitors

“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and

SEO 101 for designers

Search engine ranking affects the amount of traffic coming to a website in a big way. Rarely do users go past the second page of search engines when searching for something. Therefore, it is important to have your website on the first two pages for you to get any substantial traffic. There are a number of things that may be making your website to rank poorly. These can include both on-page and off-page search engine optimization factors. On-page factors refer

How to keep your design clients happy without losing your mind

Keeping all your design clients happy and be a daunting task. If you’ve ever lost your mind trying to keep all of your clients happy, keep reading for a few tips on keeping everyone happy without losing your marbles. Making clients happy is hard. After all, clients are way to needy, picky, irritable, and all-around annoying. Right? I beg to differ. Actually, I disagree whole-heartedly. There seems to be a lot of complaining in the design community about clients who

How to turn one-time clients into core fans of your design business

Have you ever been found in this frequent freelance design situation?: You work hard to find a client, you make a pitch to them, sign a contract, complete a project, get paid, and never see them again. Granted, with some clients (the ridiculous kind) it’s better to never have to deal with them again. But there are plenty of cases where a one-time client simply fizzles out and you never see them again. Chances are, they’ll need design work done

How to find your design niche: 70 ideas to get you started

There’s a continuous debate in the design community (that I don’t plan on diving into today. If you’re interested, read here.) about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we give you 70 ideas to get your creative juices flowing. This list of possible design niches will jumpstart your creativity and help you decide where

10 Tips for Starting Your Own Design Business

Starting your own design business appears to be easy until it’s time to find clients. Networking groups can be a source of clients, but the quality of work will retain customers over time. Every person who wishes to start a design business will not be successful just for having the idea. Take the time to work through these ten tips to make a good decision prior to starting a design business of your own. 1. Evaluate your personality Some people

Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I would like to explore each side. Using your own name One option that a lot of freelance designers take is to use their own name