One of the main draws of the freelance lifestyle these days is the ability to work wherever and whenever you want. Setting up my freelance business has left me with these guidelines for the ideal workspace.
in Client Advice
If you’ve been designing for long, you’ve experienced a scenario like I am going through right now: You’ve met with your client, discussed the details of the project, signed a contract, and made some major progress on your project. Now, significantly through your process, your client hits you with a request that just makes your teeth hurt. It’s one of those requests that goes against everything you’ve ever learned about good design. Whether it’s auto-starting music on their web site,
Hey freelance designers: just because you’re a one-person show doesn’t mean you don’t deserve to find high-caliber, high-paying clients. Ignore the myth that you can’t compete with what a large design firm has to offer. You have things they can’t offer. This post is all about leveraging your strengths in order to compete with large design firms. We’ll explore a few advantages you have as a freelancer today and I’d love to hear your thoughts in the comments section. Compete
in Client Advice
Have you ever wondered what makes a client choose one designer over another? Well, wonder no more, my friends. Today, I’d like to tell you the truth about what clients look for in a designer. The myths First, it’s important we understand a few of the myths that designers have come to believe about being hired by a client. Myth 1: Clients only hire designers with years of experience A lot of designers (mostly really new designers) think they don’t
If you have a design blog, I can almost guarantee that at one point or another, you’ve hit a brick wall when it comes to content. After all, producing great content on a daily or weekly basis can be more difficult than it sounds. So today, I would like to offer a useful list of topics you can write about on your design blog. I’m sure I’ll leave some out, so add your suggestions in the comments. 58 topics to
in Client Advice
It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s
in business tips
“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and
in Design Process
Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.