Design Essentials 2: Originality

This chapter of Design Essentials will cover the topic of  Originality in design. Originality is the ability to think independently and creatively. So why is it so important that we, as designers, are original thinkers? Put most simply, original designs are more effective. Let’s take a look at the concept of originality in design: But
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Design Essentials 1: Attention to detail

This chapter of Design Essentials focuses on Attention to Detail and the important role it plays in the design process. Attention to detail makes for a better experience in any industry. A candy on your pillow at the hotel or a mint with your check at a restaurant makes for a more enjoyable traveling experience.
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Specialization: a designer’s key to success in the future

I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful
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