Master your elevator pitch and win more design clients

A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is called an elevator pitch. If you’re unfamiliar with the idea, here’s where it basically comes from: Imagine you were on vacation or downtown and you

Behind the Design Business: Brad Fitzgerald from Apt Design

Today, we’re excited to debut a new series titled Behind the Design Business. Every now and then, GDB will offer 15 minutes of fame to a growing design business. We ask a series of questions and the responses have been phenomenal. We’ve already learned a lot about running a successful design business, and we know you will too! If you would like to appear in the Behind the Design Business series, submit an application here. Today’s Guest Today’s featured designer

Take your logo design to the next level with a super brainstorm

Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.

10 Attributes of successful freelance designers

Diligence A freelance designer has to be diligent. After all, you’re working hard not only to design great pieces, but to find new clients, bill current clients, follow up with old clients, file taxes, market your business, and more. If you’re not diligent, you’ll never make it as a freelance designer. Patience Being successful as a freelance designer is all about being patient. When your client won’t stop calling you on the weekend, when you can’t seem to find new

5 Terrible Time-wasters All Designers Fall Prey To

If there’s anything you probably don’t have enough of as a designer, it’s time. There’s always something to tweak, something to create from scratch, clients to call, tutorials to learn, blogs to read or personal projects to explore. But there are always time-wasters that all designers fall prey to. Have you ever gotten sucked into one of these? Reading design blogs I know what you’re thinking. “Are you crazy? You’re telling us not to read your blog?” Well, not exactly.

Charging what you're worth: a few tips for underpaid designers

So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day long. You don’t care that you don’t make much money as long as you get to do something you love. Stop lying to yourself. I’m

How to build a rockstar design business without going broke

Starting a business is no easy task. It takes time, effort, and (a lot of times) a whole heap of money. But there are lots of designers who have built a rockstar design business without spending their life savings away. And you can too. This article will offer a few money-saving techniques that will help you build your design business without going broke. If you have more to add to this short list, take a second and leave a comment.

Gain clients and avoid stress with a solid design brief

Every designer wants more clients. More clients usually equates to more income, so it is important to do your best and secure a project from each prospect who engages in your services. Yet securing these projects, and turning prospects into clients, should not depend on just a verbal agreement of terms. No matter your skill level or years in business, a designer or web developer should not enter into a project with a client without a contract. Equally important, however,