How to get design clients to come to you, instead of chasing them down

pull-marketing

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking illegal emailing (spam) or offending them (by saying their site is outdated/ugly)?” (I was paraphrasing. To read the full question, click here.) I thought it

Are Your Communication Skills Scaring Away Your Design Clients?

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In this age of instant messaging and texting, usage of proper English (or whatever language you’re communicating in) has become a rarity. It’s not uncommon to receive a text from your spouse that might say “k gtg ill b l8 2nite” or send an email to your friends that ends with “Later yo!” However, if you rely on slang terms and a cryptic mishmash of letters and numbers in your professional communications, you might be scaring your clients away! Turning

Want to be a happy designer? Fire 80% of your clients

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I’ve recently been reading The Four-Hour Work Week (*aff) by Tim Ferriss and I have to tell you, I’m absolutely loving it! I’m only 45-50 pages (UPDATE: I’ve been loving the book so much, I’m already 127 pages in now and it’s only been a few more days! I highly recommend it!) in and I’ve already changed aspects of my life, changed some ways I do business, and I’ve fired almost 80% of my design clients. If you’ve read the

How some clients rip off designers – and how you can avoid it

The more I work with designers to help them build their design business, the more I realize there is a common trick that clients use to rip off freelance designers. Some of them do it on purpose to get more work for less money, but many clients just don’t know that they’re doing it. And a lot of designers are getting ripped off because of it. The real culprit behind ripping off designers So what’s the most common way I

Where all the great design clients are hiding (Shh, don't tell anyone)

Have you ever beat your head against a wall after getting off the phone with one of those clients who just really gets on your nerves? You know the kind of client I’m talking about. And we’ve all had them before. In fact, if you’ve ever (like me) found yourself thinking “Where are all the great design clients?” then don’t worry, you’re not alone. Finding clients is tough… But finding great clients is even harder. It’s much easier to settle

Common mistakes designers make with clients – Part 10: Commit to make a change!

This post is part 10 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make with clients – Part 4: Working for family Common mistakes designers make with clients – Part 5: Missing deadlines Common mistakes designers make with clients

Common mistakes designers make with clients – Part 9: Saying "yes"

This post is part 9 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make with clients – Part 4: Working for family Common mistakes designers make with clients – Part 5: Missing deadlines Common mistakes designers make with clients

Common mistakes designers make with clients – Part 6: Not asking for referrals

This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make with clients – Part 4: Working for family Common mistakes designers make with clients – Part 5: Missing deadlines Happy Monday! Today, we continue our

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