The Phases of Professional Website Design

Research When starting a project, the most important key to success is research. With website design, you need know how your users will react based on their wants and needs. Before you start, ask your client questions about their business, their customers, and their competitors. This will give you a better idea of how to create a website the client and the customers will like, while also beating out the competition. You should also research a specific demographic that will

How to convince your design clients to hire you again

Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you

The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.

6 Elements of money-making blog design

Chances are at some time in your design career, you’ll be asked to design a blog. Or maybe you’ll want to design a blog for yourself or your design business. And designing blogs is fun. But there are also a lot of considerations to take into account when designing a blog – especially if you want it to make money for you. Below, you’ll find 6 elements of a money-making blog design. Whether you design a blog for yourself or

9 tips to be a productive designer while working at home

Being your own boss is definitely fun. However, one of the greatest downfalls of freelancing is that it can be very easy to become lazy and unproductive without the pressure of having a supervisor. The road from procrastinating to inefficiency is definitely a slippery slope. Today I’d like to give you a 9 tips I found to be useful in boosting productivity when working from home. 1. Comfort can be our biggest enemy Not having the pressure of a boss

Charging for freelance design: by the hour or per project?

Have you ever found yourself pulling your hair out over how much to charge for a design project? It can be very frustrating and usually ends up costing you more time (and thus money) than it should. There is some debate on the merits of having an hourly rate that you charge for everything, or setting prices for certain design services and sticking to those. There are definitely pros and cons to both methods, and it really ends up depending

How to keep your first design gig from spiraling out of control

So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also be a lot of things you never thought about. Here’s how to keep your first design gig from spiraling out of control: (PS. I’d love

How to ensure your design portfolio is attracting clients

When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing your portfolio. I thought I’d pass along a few tips that have helped me in developing mine. Make a web portfolio A website that showcases