The Phases of Professional Website Design

Research When starting a project, the most important key to success is research. With website design, you need know how your users will react based on their wants and needs. Before you start, ask your client questions about their business, their customers, and their competitors. This will give you a better idea of how to
Keep reading

How to convince your design clients to hire you again

Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince
Keep reading

The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a
Keep reading

6 Elements of money-making blog design

Chances are at some time in your design career, you’ll be asked to design a blog. Or maybe you’ll want to design a blog for yourself or your design business. And designing blogs is fun. But there are also a lot of considerations to take into account when designing a blog – especially if you
Keep reading

9 tips to be a productive designer while working at home

Being your own boss is definitely fun. However, one of the greatest downfalls of freelancing is that it can be very easy to become lazy and unproductive without the pressure of having a supervisor. The road from procrastinating to inefficiency is definitely a slippery slope. Today I’d like to give you a 9 tips I
Keep reading

Charging for freelance design: by the hour or per project?

Have you ever found yourself pulling your hair out over how much to charge for a design project? It can be very frustrating and usually ends up costing you more time (and thus money) than it should. There is some debate on the merits of having an hourly rate that you charge for everything, or
Keep reading

How to keep your first design gig from spiraling out of control

So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also
Keep reading

How to ensure your design portfolio is attracting clients

When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing
Keep reading