How to turn design clients into raving fans who bring you more business

Lately my business partner and I have been going to quite a few networking events – some that are more casual mixers, and others that are more formal. Through these events come opportunities to interact with good people. In speaking with many of these people, I’ve noticed an underlying attitude that can be summed up in one sentence: “what can I get from this person?” or “how can this person benefit me?” If you hold this same kind of attitude,

3 Essential Elements of a Client-Grabbing Design Website

So you have a web site set up for your design business. It features your amazing portfolio, has a sleek, snazzy design to it, and a beautifully put-together contact form. The only problem is… the contact form rarely, if ever, gets used. Your bounce rate is higher than a super-inflated basketball. And it’s just not doing the one thing it needs to: Bringing you more business. This article will help get you on track to having a web site that

How to make your logo design process more profitable

The other day, I was visiting with a fellow designer who commented to me that they had recently completed a logo design project for which they collected very little money. Now, don’t get me wrong, it was more than $5 or some ridiculously small amount, but this designer felt like they should have been paid a lot more for all the work he put into designing this logo. I agreed with him. Surely this has happened to you or another

Are you taking enough time to build your design business?

Not long ago, I read the E-Myth Revisited (affiliate link), a phenomenal book about entrepreneurship. One of the most life-changing (or I guess you could say business-changing) concepts understood from the book was the importance taking time to build your business. Many entrepreneurs spend too much time working in their business instead of working on their business. This article will explore the best ways to build your design business while still finding time to do what you enjoy most: designing.

A creative Post-It Note approach to managing design projects

Imagine you just landed a dream project from a dream client (you know, the one that says money is no object, pays all up front, and if you ask for something, well, you won’t need to ask for something, it’ll be there already!), and you’re just about to get going, when, all of a sudden, you realise that you need to make sure you do the work right to keep the dream client coming back. So you spend a bit

If crowdsourcing sites really cared about designers…

It’s a well-known fact: the question of using crowdsourcing sites like 99Designs.com (←link to a GDB interview with 99Designs) or Crowdspring.com is always a hot topic in the design community. When it comes to this issue, I have to admit I have always been somewhat of a fence-sitter. So I decided learn for myself what all the hype was about. Why do so many designers swear by these sites as a great way to find design clients while other designers

The designer’s guide to a great first impression

GUEST ARTICLE by Joe Valdez–If you would like to write for GDB, contact me. We’ve all heard the saying “you don’t get a second chance at a first impression”. When it comes to your design business and landing a deal, nothing could be more true. A great first impression is the first step to securing a client and forming an ongoing business relationship. One of a designer’s main keys to developing a great first impression is trust. No matter what

Designing through the eyes of a non-designer

Think of your favorite children’s song. Now grab a coworker and tap the tune of the song on their hand while you sing it silently to yourself. After you finish, ask them to name the song you just tapped out. According to “Made to Stick“, a book I recently read about why some ideas thrive and others fail, your friend will most likely not know which song you were tapping. Why? The curse of knowledge. The designer’s curse of knowledge