4+ Pricing tips that will fast-track your profits and success

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Why did we all become designers? It’s because we love wonderful things like typography, color, imagery, well-organized information, and the almighty grid. None of us are designers because we love to think about pricing. And yet, we must. Pricing is one of those pesky business details that gets between us and the fun parts of design. The thought of it can make us cringe, hesitate and behave in strange, awkward ways. Worst of all, it can make us second guess

Common mistakes designers make with clients – Part 2: Allowing a discount

This post is part 2 of a series. If you’d like to read part 1, please click the link below: Common mistakes designers make with clients – Part 1: Not signing a contract For today’s installment of Common mistakes designers make with clients, I’d like to tackle a controversial one: allowing a discount. I can already here the collective outcry: “What!? No discounts?” But I’m here to tell you that offering a discount to your clients is one of the

Do discounts devalue your design?

As I was reviewing a few articles here at GDB, I noticed that a trend among many readers that leave comments here at the blog is to give discounts to potential clients. In other words, when trying to rope in a first-time client, some designers prefer to give them a 10% off on your first order or something similar. Today I want to discuss the potential risks of offering design discounts and the effect that it might have on the