Can you pitch your design business (well) in 15 seconds?

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I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a skyscraper downtown. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do before we part ways: Go. What did you tell me? Did you stumble over your words? Did

Master your elevator pitch and win more design clients

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A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is called an elevator pitch. If you’re unfamiliar with the idea, here’s where it basically comes from: Imagine you were on vacation or downtown and you