Master your elevator pitch and win more design clients

A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is called an elevator pitch. If you’re unfamiliar with the idea, here’s where it basically comes from: Imagine you were on vacation or downtown and you

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