6 Non-traditional ways designers can find new clients & stand out

peacock

Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some

4 Simple ways to win clients – even if you’re new to the design game

fireworks

There’s a great line from Oscar-winning movie writer (including Moneyball and The West Wing) Aaron Sorkin’s 2012 commencement address at Syracuse. He said, Decisions are made by those who show up. I love the overly simplistic nature of this statement, and the fact that it’s so very true. We all know that the world is swarming with graphic designers (and would-be graphic designers). What is going to set you apart from them? Your willingness to show up. By that I mean

If you’re “stuck” in print, here’s the easiest way to start getting web design clients

stuck in print? Make switch to web design

I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that print design delivers. At least not yet. But many print-only designers have written into GDB expressing a concern: their clients need websites, and they currently have to go elsewhere to have them made. They’re not sure how to start offering

An awesome referral-generating email template to send your clients…right now!

stencil

Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

How to dominate any niche or industry

success sign

Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

How to convince your design clients to hire you again

Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you

10 Extremely Easy Ways To Find & Win New Design Business

I’ve been a Graphic Designer for nearly 20 years now. I’ve been a Graphic Design Boss for around 10 of those years and one of the things I’ve had to learn is how to win new design business. To be honest the finding new business hasn’t come easy to me. I’ve done it sometimes through gritted teeth. Winning new business isn’t easy at the best of times because you may be introverted like me. By your own nature you probably

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,