How to dominate any niche or industry

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

Understanding freelancing insurance + do you need it?

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The Freelancer’s Union recently announced the ability for members to purchase liability insurance. But as freelance designers, do we really need it? Truthfully, when I read the “hey, we’re now offering liability insurance” email, I wondered what, exactly, that entails. According to their website, there are three main types NOTE: I am not a lawyer, nor am I offering professional or legal advice. The following are just my observations and conclusions as a fellow freelance designer. Please seek legal advice

Do you get more freelance work as a jack of all trades?

freelancing jack of all trades

What’s better, being an expert at one thing or not too bad at a few things? By being a jack of all trades, would you get more work? Yes and no. Yes, because you’ll be more capable to take on projects you normally wouldn’t. And no, because if you focus your strengths and become an expert at it, you’ll get more quality leads. Either way, would you get more work? Probably not. At least not quality work. You might get

Three lies that scare freelancers into being average

lies that make freelancers average

Do you feel like your work isn’t good enough? Rates too low because you’re afraid clients won’t pay more? Afraid to contact your dream client because you don’t feel like you’re ready? I’ve had those feelings before. Most of us have. It’s natural to feel insecure at times. As a freelancer you have to live with those feelings and not be afraid to learn from your mistakes. Let’s take a look at just a few different types of insecurities that

Four brilliant ways to handle client changes you don’t want to make

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Let’s say you’ve spent hours on designing a website mockup for a new client, only to have a huge list of changes sent back that will for sure ruin your work. Have you ever dealt with a client situation like this? It could be a simple color change that doesn’t go well together, or they may want to have you add an audio clip that automatically plays over their website. I’ve dealt with a some situations like that… it was

How to promote my freelance design business: 4 strategies for beginners

promoting your freelance design business graphic design blender

I think most freelancers could agree that finding work is one of the hardest struggles we face – and if you’re just starting out you might not be familiar with how to get your name out there. For you beginners: this is post for you! And for those that have been at it for some time, this is a great reminder for what you could / should be doing to help promote yourself. (In fact, please add to this list

The ultimate list of mobile business apps for freelance designers

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Being a freelancer you’re able to work anywhere you choose, and sometimes you can’t always be tied down to your home setup – but with the help of your mobile device(s), you can work virtually anywhere! Whether you’re going on vacation, riding the train, or sitting in a coffee shop – your freelance business doesn’t have to be put on hold. Aside from the regular social media apps almost all of us already have installed (Facebook, Twitter, Instagram, etc.), here

The power of side-projects for creative freelancers

power of a side project for freelancers graphic design blender

Late last year I made the effort to set aside time at least once a week to work on side projects. During this time, I have learned and grown so much in my design career just from making the time to start. I think you should consider doing the same! Set aside time to work on your own side projects today! There are many reasons for a self-employed creative to work on a side project. It’s a good way to

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