“We” vs “I” – the best pronoun for a freelance business

wevsigraphicdesignblender

If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect
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How I took my design hobby to the next level and created a business

turn design hobby into business graphic design blender

Last year I knew I wanted to take freelancing as a career more seriously. Not for just work on the side or for extra cash, but to actually call myself a freelance graphic designer and make a living off it. I knew I had to think big. Make a real business out of what I
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Help me name my design business! + tips on naming yours

NamingDesignBusiness

GDB readers, it’s time to name my freelance business, and I really need your help. But first, a little back story: When I got laid off last February after 5 years with the company, I was devastated. I loved my core coworkers. I needed the paycheck. I hated that I had been chosen as the
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How to get design clients to come to you, instead of chasing them down

pull-marketing

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking
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20 Unique ways freelancers can use business cards to find new design clients

Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them
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Take your design career to the next level with a freelancing mentor

Have you been freelancing for a while now with less success than you had hoped for when you started out? Maybe you’re just getting started on the freelance scene and feel like a fish out of water. Whatever concerns you have  about freelancing, many of them can be resolved with a freelancing mentor. What is
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Ten things I’ve learned (so far) about starting a freelance design business

Over the past few months I’ve been working on getting my freelance design business up and running. It’s definitely been a learning experience (in a good way, mostly), and I thought I’d share some tips that I’ve come across. Determining Business Structure There are many structures, but the most common for freelances are Sole Proprietor
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