The real truth about finding more freelance design work

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finding more freelance design work

One of the biggest struggles in freelancing has to be finding more freelance design work when your client pool starts to dwindle. If you’re like me, you’ve probably read countless blog posts on the subject. I still find myself every now and then when times are tough making that search into Google – hoping that I’ll find a new and secret way of finding more freelance design work. The real truth is, I already know everything there is to finding

How safe is your “job security”? Is it time to start freelancing?

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start freelancing

Hands down, the most common reason GDB readers haven’t made the change to start freelancing is because they fear the loss of “job security.” And while I’m a huge advocate of having a day job (only if it adds value to your life and lets you pursue your passions in life…remember, don’t hate freelancers with full-time jobs), I have to wonder why job security seems to be such an issue. I mean, think about it for just a sec: Which

Where do you fit on the business-art spectrum of freelance designers?

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1104light_spectrum

I’ve noticed something fascinating recently on a post I wrote a couple weeks ago. In just two weeks, “What your pricing strategy says about you as a freelance designer” has quickly become one of GDB’s most popular posts and has definitely broken blog records in comments with a staggering 114 (and growing) comments in such short time. And as I’ve read all the comments (yes, I read all the comments on my blog), I’ve learned something very intriguing. The spectrum

“We” vs “I” – the best pronoun for a freelance business

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wevsigraphicdesignblender

If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

What your pricing strategy says about you as a freelance designer

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prIcing strategy freelance designer graphic design blender

Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

6 Signs you’re going to be a great freelance designer

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signs youll be a great freelance designer

Do you ever wonder if you can make it as a freelancer? I mean, are you afraid to leave your full-time job even if you hate it to pursue the freelance lifestyle? There’s nothing wrong with a full-time day job (I have one), but many designers choose to stay at a dead-end job despite their intense desire to branch out on their own and start freelancing. So what keeps them from reaching for their dreams? Almost always, it’s the same

Freelance preparedness: how to keep a business alive when times get hard

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freelance preparedness emergencies graphic design blender

Remember Preston’s recent post about not creating another job for yourself as a freelancer? How one of the great perks about freelancing is freedom, and how the world will not explode if you take a week off? Recently I wrote about how to make taking vacation a stress-free transition, but what about those unexpected emergencies? You know, family emergencies, prolonged sickness, personal issues, extreme weather, or even a time where you’re physically unable to work. It’s these types of situations

Why I never explain my designs before revealing them to my client

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In 2009, I wrote a post titled “7 tips on presenting logos to a client” and more than three years later I got this tweet from @thomshouse: I was curious of the order in which you present a logo… Do you lead with the logo, then discuss the “why”… Or discuss first, building up to the reveal? Today, I want to share my answer with all of you and then I want to hear what you have to say (leave