8 ways web design is changing the graphic design industry

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In the last ten or more years, web design has become one of the most prevalent design professions and skills in the world. It’s nearly impossible to be hired as a new graphic designer these days without having some sort of background in web design. Dare I say, the world will one day reach the point where print design is being influenced more by web design than the other way around. Web design techniques are turning traditional print design on

How to make more money as a freelance designer

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I love to do design work. I always have. But let’s be honest–I also have bills to pay. Chances are, so do you. But many times as freelance designers we fail to take advantage of the small opportunities to make a little more money. We undervalue our potential and cheat ourselves out of what we possibly deserve as high-quality service providers. Granted, you may not feel like your design is up-to-par enough to take advantage of each suggestion mentioned here,

7 Tips on presenting logos to a client

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The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

14 Freelance design mistakes you might be guilty of

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This article contains a list of common mistakes that freelance designers make. If you enjoy this article you may also want to read “10 Steps to becoming a successful freelance designer” and “22 logo design mistakes you might be guilty of“. Here we go: 1. Charging too much. Unfortunately, we have to face the fact: most people hire a freelance designer above a creative agency because they think they can get a better price. Finding a balance between charging too

How to lose all your design clients right now

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1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is that you fix that flat tire on your motorcycle, go for a quick ride, and then finish that movie you started a few days ago. When you do finally call them back be sure to remind them they need to

Interview with Designer/Blogger Brian Hoff

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I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and what you do. My name is Brian Hoff and I am a graphic designer from Philadelphia. I specialize in identity and logo design, but work

55+ Questions to ask when designing a logo

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There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or